Tag - case studies

7 Tips for Getting Case Studies

On last week’s monthly #HITMC chat, the community came together to discuss case studies – one of the hardest marketing assets to create and procure. It is not uncommon for case studies to take 6-8 months to be approved, if a client’s legal...

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The Challenge of Testimonials and Case Studies

Two of the toughest marketing assets to obtain are testimonials and case studies. This is especially true in healthcare. Patients don’t want to reveal the provider organizations they go to. Hospitals and physician practices don’t want to be seen as...

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Healthcare and IT Marketing Conference


The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!