Medical and technical jargon in your marketing copy is not what audiences prefer. A study published by Aha Media Group shows that B2B and B2C healthcare audiences want plain language. It’s time to simplify.
buyer journey
There is a growth-hacking approach to marketing that calls for getting your solution to market as quickly as possible. Once there you iterate quickly and eventually arrive at a good fit (features AND marketing message). A more methodical approach...
In a recent HITMC Lightning Presentation, our friends from FINN Partners highlighted how you can refine your content strategy into something that is engaging, works in today’s environment, and keeps people’s attention. Below are a few...
eBooks have recently become very popular. These short, educational, and easy-to-read pieces are versatile marketing assets. That versatility, however, can be easily overextended and leave your eBook falling flat. The key is keeping it simple. Here...
I consider myself a laggard when it comes to Marketing Automation (MA). In the beginning, I saw MA tools as nothing more than a fancy way to do emails. I remained unconvinced for a long time. It wasn’t until someone on my team sat down and explained...
