A brand is more than a logo, a color palette, and a smartly crafted tagline. When properly articulated and carefully implemented, a brand can help guide strategic business decisions. Building a brand of this strength is a journey that requires a...
branding
There are so many amazing people and organizations that are part of the Healthcare and IT Marketing Community. We want to bring attention to key members of Community and the great work they do. In the weeks and months ahead, we will be highlighting...
The following is a guest article by Burt Rosen, Principal, UpDawg Marketing. I’m sure you are just like me. You walk into a beautiful resort hotel lobby, you feel the warm breeze off of the ocean, maybe hear some tropical birds, smell the scent of...
An new marketing idea can sound great in the conference room, or when you’re spitballing/strategizing with your team, but sometimes what you believed was a great idea turns out a little differently (aka a disaster). Whether it is the way it...
As part of our run up to the 2021 Medigy HITMC Awards, I sat down with Dalton Patterson, Digital Marketing Manager at CorroHealth to chat about being the 2020 Rising Star award winner in Health IT. I wanted to hear what he was up to and learn a...
The following is a guest article by Christine Slocumb, President of Clarity Quest Marketing. Eventually, we’ll get back to big, in-person brand launches with headline bands and great user group parties. In the meantime, you probably...