Your organization’s brand story is not the same as its origin story. A brand story is one that encapsulates the essence of what the organization stands for, how it treats customers/patients, the approach it takes to innovation, etc. Learn more about...
Brand Awareness
Health Gorilla reinforces its whimsical, yet educational, brand image with the release of a new children’s book on the topic of health data sharing. The idea and initial draft of the book came from experimenting with different prompts in Health...
Booths and giveaways are a sea of sameness. To stand out, smart exhibitors are outfitting their staff with unique, brightly colored attire. Is this the start of a new fashion trend in healthcare exhibit halls?
Over the past several years, the world has woken up to the power of content marketing. A decade ago, using content to draw in prospects was something only those with big marketing budgets could afford. Now, content is seen as one of THE BEST go-to...
The results from a recent survey conducted by HITMC and sponsored by StudioNorth revealed that Account Based Marketing (ABM) in Health IT is till in its infancy. Most respondents have not deployed ABM or are less than 6 months into their programs...
The next Taste-of-HITMC event will be held Wednesday, January 22nd 2020 in Denver, Colorado. The event will focus on two core marketing functions – lead generation and driving awareness. As with all Taste-of-HITMC events, this one will feature the...
