There was a welcome trend in the AHIMA23 exhibit hall. Instead of fancy giveaways, three exhibitors asked visitors to help put something together to support a charity. It is a welcome change given the tough economic times we find ourselves in.
booth design
Booths and giveaways are a sea of sameness. To stand out, smart exhibitors are outfitting their staff with unique, brightly colored attire. Is this the start of a new fashion trend in healthcare exhibit halls?
Who had the most eye-catching booth at HIMSS23? The best giveaway? The cutest product? See who was Best of HIMSS23.
Guest post by Rob Majerowski, Exhibitus When it comes to face-to-face marketing activations, exhibiting at trade shows puts your brand in front of people who may not have found you otherwise. Successful engagement is a key component on the path of...
Guest post by Bill Lauf Jr., TradeTec At a recent trade show, I needed time away from my booth staffing duties to rest my aching feet. After bypassing the lounge areas, I nested in a comfy red upholstered chair set in a glass-enclosed catwalk about...
I love walking through the exhibit hall at the annual HIMSS conference. To me there is no better learning lab for marketing tactics. If you stand and watch, you can see, in real-time, what grabs people’s attention and what is a waste of money. The...