Account-based marketing (ABM) can be an effective strategy in B2B healthcare. Smart organizations are investing time and effort to include it in their marketing mix. But what is it and does it really have a positive impact given the effort required...
Account-Based Marketing
The results from a recent survey conducted by HITMC and sponsored by StudioNorth revealed that Account Based Marketing (ABM) in Health IT is till in its infancy. Most respondents have not deployed ABM or are less than 6 months into their programs...
An new marketing idea can sound great in the conference room, or when you’re spitballing/strategizing with your team, but sometimes what you believed was a great idea turns out a little differently (aka a disaster). Whether it is the way it...
Even before the pandemic hit, companies were putting a lot more focus on revenues from existing customers. Given the high cost of acquiring new customers, it’s a smart investment. But what is the best approach? ABM – sure. Cross-sell/up-sell – you...
If you are a long-time reader, you know that this month at HITMC, we are discussing all things Account-Based Marketing. If you’re a first time reader, we decided to ask six B2B marketing experts who have an ample amount of firsthand experience...
The following is an article by guest contributor Caroline DeVore, Senior Director of Account Strategy, StudioNorth Getting an account-based marketing (ABM) campaign started—and getting the results you want—can seem like an overwhelming job. In the...