Tag - ABM

Healthcare Marketing Predictions for 2021 with John Lynn and Colin Hung

January 18, 2021

9 Min Read

Nobody could have predicted the train wreck that was 2020. That’s why I’m sure many of us are looking at 2021 with both anticipation and dread. To better understand what we can expect this year and we should be paying close attention to...

Virtual HITMC20 Day 2 Wrap-Up

November 24, 2020

Brittany Quemby

6 Min Read

If you happened to miss it. Last week we hosted Day 2 of our Virtual HITMC – Part Deux event. It was so nice to get-together virtually with the members of the HITMC Community (sigh – does anyone else miss get-togethers?). The HITMC Community...

Ask an ABM Expert: Pillars of Successful ABM – Part 2

How a “Homegrown” ABM Campaign Breathed Life into Dormant Accounts

HITMC Chat Summary – Driving Successful ABM Programs

Ask an ABM Expert: Advice for Jump Starting your ABM – Part 1

Resource-strapped? Kick-off Your First ABM Campaign on LinkedIn

11 Mind-Blowing Account-Based Marketing Facts

Driving Successful ABM Programs – HITMC Chat

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!