Tag - ABM

Ask an ABM Expert: Pillars of Successful ABM – Part 2

August 31, 2020

12 Min Read

If you are a long-time reader, you know that this month at HITMC, we are discussing all things Account-Based Marketing. If you’re a first time reader, we decided to ask six B2B marketing experts who have an ample amount of firsthand experience...

How a “Homegrown” ABM Campaign Breathed Life into Dormant Accounts

August 18, 2020

Guest Contributor

7 Min Read

The following is an article by guest contributor Caroline DeVore, Senior Director of Account Strategy, StudioNorth Getting an account-based marketing (ABM) campaign started—and getting the results you want—can seem like an overwhelming job. In the...

HITMC Chat Summary – Driving Successful ABM Programs

Ask an ABM Expert: Advice for Jump Starting your ABM – Part 1

Resource-strapped? Kick-off Your First ABM Campaign on LinkedIn

11 Mind-Blowing Account-Based Marketing Facts

Driving Successful ABM Programs – HITMC Chat

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!