Account-based marketing (ABM) can be an effective strategy in B2B healthcare. Smart organizations are investing time and effort to include it in their marketing mix. But what is it and does it really have a positive impact given the effort required...
ABM
The results from a recent survey conducted by HITMC and sponsored by StudioNorth revealed that Account Based Marketing (ABM) in Health IT is till in its infancy. Most respondents have not deployed ABM or are less than 6 months into their programs...
An new marketing idea can sound great in the conference room, or when you’re spitballing/strategizing with your team, but sometimes what you believed was a great idea turns out a little differently (aka a disaster). Whether it is the way it...
The following is a guest article by Eric Meerschaert, Executive Director of Strategy, Studio North. One of our clients—a large industrial distributor who primarily sold through channels—was interested in shifting their channel messaging from product...
Even before the pandemic hit, companies were putting a lot more focus on revenues from existing customers. Given the high cost of acquiring new customers, it’s a smart investment. But what is the best approach? ABM – sure. Cross-sell/up-sell – you...
Nobody could have predicted the train wreck that was 2020. That’s why I’m sure many of us are looking at 2021 with both anticipation and dread. To better understand what we can expect this year and what we should be paying close...