Tag - 23andme

Permission vs Forgiveness in Healthcare Marketing

Blog post by Colin Hung. Last week, we got surprise news from consumer genetics company 23andMe – the best known for helping everyday citizens discover their ancestry. They announced that GlaxoSmithKline (GSK), the British drug giant, would be...

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!