Marketing General PR and Communications

Climbing the Ranks: Laura Bastardi on Accelerating Her Healthcare Marketing Career in Only 2 Years

Last week we launched the 2021 HITMC Awards. Over the next couple weeks, we wanted to feature and celebrate some of our past winners from 2020.  I recently sat down with Laura Bastardi to chat through her recent HITMC Award win for Rising Star at an Agency and how her role quickly evolved from intern to Senior Public Relations Account Executive at Matter Health.

Below is a summary of some of the questions we covered in our discussion, but be sure to watch the full video to hear all of the great insights Laura shared about winning the award, what’s next for her and how someone brand new to healthcare marketing can kick-start their career.

Tell us a little bit about yourself and roll at Matter Health/Matter Communications

I graduated from the University of New Hampshire in 2017 and quickly got hired at Matter Communications as an intern. Since then, my role has evolved from intern to Senior Account Executive on the Matter Health Team. All of my clients are in the health tech provider space and on a day-to-day, I work to on media strategy, pitching, content creation and provide counsel and recommendations for all thing’s PR for each of our clients.

What made you want to get into your roll at Matter Health? 

It wasn’t planned. I came into the space knowing nothing about healthcare. But I think the way it worked was the right way. Although healthcare was not on my radar, I started as an intern working with a wide range of clients including consumer B2B tech clients, healthcare clients, retail clients and industrial clients. It really was across the board from an industry perspective. My interest personally and professional quickly turned towards the healthcare clients. I found myself reading more healthcare industry news, understanding the space and really come to understand I had a knack for it in my work. As the team began to incorporate changes, I slowly transitioned to having only healthcare clients. .

What was like to win the Rising Star award?

It was the coolest thing ever! I was so surprised when my name was called. My web cam wasn’t working when they called my name, so no one saw my real-time reaction. But I did a little celebratory dance by myself because I was genuinely so surprised. It definitely was the highlight of my year.

What does winning the Rising Star Award mean to you?

It means a lot. The main reason it meant so much to me was because I was nominated by colleagues at Matter Health. The nomination solidified my hard work over the years and showed that my work was getting noticed and valued. Earning that trust and respect among my colleagues and the HITMC Community was a honor.  Everyone wants to be validated and wants their work to be noticed. At an agency, things move so fast and once you complete a great project you quickly move on to the next thing. It meant so much to me that the people I work with took the time to submit my name for the award and that my work could speak for itself. I am very proud to be the 2020 Rising Star at an Agency.

What gets you most excited about the work you do in healthcare?

I would say the moments where we see our work materialize in the real world or the day-to-day of our clients. If we land a featured story that shows how a hospital saved millions or how they were able to reduce readmissions; securing that featured story in a healthcare publication or business press is rewarding on its own. But to take it a step further. Weeks later, our clients share with us that they get approached by multiple providers who saw how they were improving lives or bringing value to the space and want to partner with them. That’s exciting, especially when so much of the work we do is digital, it’s so great to see that our work is connecting companies who are actually improving the healthcare system.

How would you suggest someone brand new to healthcare marketing get their start?

Do your research and become as educated on the space as possible. Whether you’re job hunting or looking to accelerate your career in healthcare marketing, stay connected to the top industry news. Use resources like HITMC to see what are the latest trends or what is picking up speed. Knowledge in power and the more you know about the industry you are working in or searching in – the better.  Healthcare is a complex space that is always changing. There is so much to know and learn, but don’t be afraid to ask questions or voice your opinion and ideas.  Even if its intimidating to be surrounded by season veterans who have been in the space for a long time, recognize that they are meeting with you or hired you for a reason – your ideas and perspectives should be shared.

Interested in nominating someone for the 2021 Medigy HITMC Awards? Visit our awards page to see all of this year’s categories and how you can nominate an organization or individual who did outstanding work last year.

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!