Getting the Most Out of Videos in Your Healthcare IT Marketing – #HITMC Twitter Chat Topics

Note: We’ll be hosting #HITMC Twitter chats monthly on the first Tuesday of every month.

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, July 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on Getting the Most Out of Videos in Your Healthcare IT Marketing and is hosted by John Lynn from Healthcare Scene.

Now for the 5 topics we’ll be discussing:
1. What type of videos are most effective at marketing a healthcare IT product?

2. How do you measure the ROI of a video?

3. What’s the right length for a healthcare IT video?

4. Which platform is best for sharing your healthcare IT video?

5. What are some examples of high quality healthcare IT marketing or content videos? Why do you like them?

Bonus: What are your favorite non-healthcare IT product marketing videos? Why?

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. We’re planning on doing the #HITMC Twitter chat monthly on the first Tuesday of each month:
August 4, 2015
September 1, 2015
October 6, 2015
etc…

Post HITMC Conference Wrap Up – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, May 19th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on Post HITMC Conference Wrap Up and is hosted by Shahid Shah from Netspective Media.

Now for the 5 topics we’ll be discussing:
1. What were the top 3 things you learned at #HITMC in Vegas?

2. What were the top 2 or 3 things you wish #HITMC would have covered and should do so in the future?

3. What advice would you give to the #HITMC audience about what they should never do in a marketing or PR campaign?

4. What training do our #HITMC marketing and PR professionals lack that would help them improve demand generation?

5. What are the best tools you’ve been using and would recommend to the #HITMC?

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. You can see our list of past and future #HITMC chats here.

HITMC: Getting the Most Out of the Show – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, May 5th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on HITMC: Getting the Most Out of the Show and is hosted by Aria Marketing. See more information about our chat host at the bottom of this post.

Now for the 5 topics we’ll be discussing:
1. What sessions are you most excited about? Why?

2. What is your role at your company and what are you looking to get out of the show?

3. What advice do show veterans have for the newbies?

4. What are the most overhyped & underrated themes in HIT today?

5. Which attendee or speaker do you most want to get a selfie with? Why?

Aria Marketing
Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought leadership-driven PR, compelling creative and superior client service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from pre-angel start-ups to Fortune 500 companies.
Aria Marketing

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. You can see our list of past and future #HITMC chats here.

Cultivating Credibility in Healthcare B2B Marketing – #HITMC Twitter Chat Transcript and Stats

Thanks everyone who participated in this week’s Healthcare IT Marketing and PR Community (#HITMC) Twitter chat covering Cultivating Credibility in Healthcare B2B Marketing. We had a great turnout with 31 participants, 303 tweets, and 1,504,078 impressions. The last number is a vanity metric, but it’s fun to see just the same. A big thank you to Billian for hosting the chat.

Be sure to check out the full list of Healthcare IT Marketing and PR Community chats. We have some great topics coming over the next few months.

If you couldn’t make it to this week’s chat, we have good news. Here’s a link to the transcript of the chat:

Cultivating Credibility in Healthcare B2B Marketing – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, April 21st at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on Cultivating Credibility in Healthcare B2B Marketing and is hosted by Billian. See more information about our chat host at the bottom of this post.

Now for the 5 topics we’ll be discussing:
1. How does healthcare buyer engagement differ from sales and marketing in other industries?

2. What are effective ways to succinctly present complex healthcare solutions in marketing? (videos, case studies, etc)

3. In your experience, what’s been the single best marketing resource for building trust with healthcare providers?

4. How important is it for companies to quantify solution ROI with hard numbers in marketing collateral?

5. What marketing initiatives offer the best channels for building brand credibility? (blogs, research, testimonials, etc)

About Billian

Billian, Inc. – parent company of Billian’s HealthDATA and Porter Research – is your one-stop shop for B2B healthcare market research.

Billian’s HealthDATA provides you with comprehensive business intelligence on over 1,800,000 executives in more than 550,000 U.S. health facilities, including insight into patient volumes, financial standing, clinical outcomes, HIT installations, affiliations, hospital news and RFPs. The Billian’s HealthDATA Portal couples that sales intelligence with prospect profiling and CRM lead integration technology to help you identify, prioritize and connect with best-fit healthcare buyers. Learn more at www.billianshealthdata.com.

Porter Research leverages 25 years of healthcare executive engagement experience to help you garner the candid feedback you need to make informed business decisions. Client-driven survey, focus group, and interview research programs aimed at your clients and/or target buyers from the Billian’s HealthDATA Portal provide you with actionable insight into health market perceptions, customer experience, and brand assessment to help strengthen your go-to-market strategy. Learn more at www.porterresearch.com

Connect with Billian’s HealthDATA (@Billians) and Porter Research (@PorterResearch) on Twitter, in the Healthcare Intelligence Hub group on LinkedIn, or by signing up for the Hub newsletter.

BillianHMR-1

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. You can see our list of past and future #HITMC chats here.

Five Burning Questions for B2B Companies Using Marketing Automation – #HITMC Twitter Chat Transcript and Stats

Thanks everyone who participated in this week’s Healthcare IT Marketing and PR Community (#HITMC) Twitter chat covering Five Burning Questions for B2B Companies Using Marketing Automation. We had a great turnout with 30 participants, 227 tweets, and 1,037,879 impressions. The last number is a vanity metric, but it’s fun to see just the same. A big thank you to Dodge Communications for hosting the chat.

Be sure to check out the full list of Healthcare IT Marketing and PR Community chats. We have some great topics coming over the next few months.

If you couldn’t make it to this week’s chat, we have good news. Here’s a link to the transcript of the chat:

Five Burning Questions for B2B Companies Using Marketing Automation – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, April 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on Five Burning Questions for B2B Companies Using Marketing Automation and is hosted by Dodge Communications. See more information about our chat host at the bottom of this post.

Now for the 5 topics we’ll be discussing:
1. What trends are driving the increased adoption of B2B marketing automation platforms? #HITMC

2. What are the benefits of implementing a marketing automation tool to improve your business processes? #HITMC

3. What internal challenges (lack of content, no resources, etc.) are you facing with marketing automation?

4. How have you used marketing automation to support lead generation efforts on your website?

5. Share examples of how you’ve leveraged mktg automation to support other mktg objectives

About Dodge Communications
Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. Dodge was founded in 2001 with a vision that healthcare companies of all sizes need clear, sustainable messaging platforms; comprehensive communications strategies; expert content development; and creative, ongoing outreach programs in order to become leading suppliers of healthcare products and services. Dodge now has more than 50 employees working with more than 60 clients. Over the last 14 years, Dodge has worked with more than 250 U.S.-based healthcare companies that deliver products and services to hospitals, physician practices, payer organizations and vendors. For more information, visit www.dodgecommunications.com.
Dodge Communications

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. You can see our list of past and future #HITMC chats here.

If you haven’t already registered for the Health IT Marketing and PR Conference, there’s still time (Registration ends 4/7/15). Don’t miss out learning from hundreds of your Healthcare IT Marketing and PR colleagues.

Guest Post: Stephen King’s Bestseller Secret for Marketing Personas

Stephen_Outten_Stephen_King_Bestseller_Secret_for_Marketing_Personas

© Corbis. All Rights Reserved.

The following is a guest blog post by Stephen Outten, content strategy manager for YourCareUniverse and also a speaker at HITMC 2015.

When was the last time you were a reader? Not of Seth Godin or Ad Age—I’m talking Jane Austen or James Patterson.

I bet the last book that hooked you featured a powerful character driving relentlessly toward—or against—a goal: a high-school sweetheart walking slowly down the aisle to the arms of another man or a near-soundless detonator counting down the seconds toward nuclear holocaust.

Powerful characters drive relentlessly toward or against a goal.

Like you, I’ve read my share of binge-worthy and bargain-bin fiction. However, the most important lesson I’ve gleaned from one of the many creative writing workshops I’ve taken can be applied to our day-to-day worlds of healthcare marketing:

A character is someone who wants. – Stephen King

What many of us forget is that, as marketing professionals, we’re also creative writers. Imagining and bringing to life a persona requires a creative process much like writing a fictional character. Sure, there are templates, best practices and feedback from the field, but when you distill writing marketing personas to its core, one simple truth remains:

A persona is someone who wants.

I’m not suggesting you replace the tools you currently use to build personas; rather, start at this core truth as a bestselling writer would, simplifying the motivations of your main character. There’s a popular saying I keep in mind when writing characters:

The opposite of death is desire. – Tennessee Williams

I also try to keep this in mind when I write personas, knowing that to write a persona who doesn’t desire—or who doesn’t have the appropriate desire—is to kill the persona. And perhaps more dangerously, to then endanger future messaging, collateral, campaigns, etc.

To create a sense of the whole character, we used a simple exercise in my favorite creative writing workshop. I’ve modified it here to suit our purposes. The beauty is its simplicity, so you must keep it to one sentence.

PERSONA is an ADJECTIVE NOUN who wants THING.

Example: The Patient Experience Officer is a 45-year-old woman who wants to fundamentally change how patients interact with hospital staff at every encounter.

To see detailed examples of how we used this persona process in multi-channel scenarios to launch our new health consumer site YourCareEverywhere, attend my #HITMC session on Friday, May 8, 2015, from 10:45 to 11:15:

Piercing Personas with Tools from English 101

Arm yourself with fierce competitive advantage by going back to the halls of higher learning—without the tweed elbow patches. A 2013 Emory University study demonstrated that people who read literary fiction benefit from a cognitive boost over people who scan Twitter or only read newspapers. In short, fiction readers have greater empathy and understanding of humanity than other types of readers. This session will combine the principles of this study with modern tools for persona building that will enable attendees to apply Swiss watch craftsmanship in an Apple Watch world.

Cutting Thru Clutter: Healthcare Marketing to the C-Level – #HITMC Twitter Chat Transcript and Stats

Thanks everyone who participated in this week’s Healthcare IT Marketing and PR Community (#HITMC) Twitter chat covering Cutting Thru Clutter: Healthcare Marketing to the C-Level. We had a great turnout with 30 participants, 408 tweets, and 2,599,060 impressions. The last number is a vanity metric, but it’s fun to see just the same. A big thank you to Clarity Quest Marketing for hosting the chat.

Be sure to check out the full list of Healthcare IT Marketing and PR Community chats. We have some great topics coming over the next few months.

If you couldn’t make it to this week’s chat, we have good news. Here’s a link to the transcript of the chat:

Cutting Thru Clutter: Healthcare Marketing to the C-Level – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, March 24th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on the topic of healthcare marketing to C-level executives and is hosted by Clarity Quest Marketing. See more information about our chat host at the bottom of this post.

Now for the 5 topics we’ll be discussing:
1. Do you try to market to the C-level? If so which titles?

2. Which C-Level titles are hardest to reach in health IT? Why?

3. Which marketing channels have been successful for you at reaching C-level healthcare execs?

4. Do you feel it’s mandatory to be in analyst reports to get C-level attention? If so, which ones?

5. Which content works best? White papers, videos, webinars, case studies, other?

About Clarity Quest Marketing
Clarity Quest Marketing combines technology know-how with creativity and marketing acumen to grow healthcare and technology companies across the US. Founded in 2001, Clarity Quest provides marketing services in the healthcare, medical device, software, hardware and technical professional services industries. The agency’s core areas are marketing strategy, online marketing, lead generation and outsource marketing. Clarity Quest has offices in Michigan, Connecticut and Washington State. www.clarityqst.com

Clarity Quest Marketing Logo

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. You can see our list of past and future #HITMC chats here.

If you haven’t already registered for the Health IT Marketing and PR Conference, there’s still time (Registration ends 4/7/15). Don’t miss out learning from hundreds of your Healthcare IT Marketing and PR colleagues.

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

Style Selector

Colors

Layout Style

Patterns for Boxed Version

Images for Boxed Version