The Swaay.Health Live 2024 event will be held in just a few weeks in Atlanta, GA. The event builds on the 10 year legacy of the HITMC Conference and...
Healthcare Marketing Jobs: April 17, 2024
Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot...
Time for Marketing Leaders to be Better Executive Partners
Questions are being raised about the value of marketing. What can marketing leaders do? Being a proactive, engaged, and helpful member of the...
The Dance Dad Approach to Healthcare Content
Getting busy executives, clinicians, and internal thought leaders on-camera is hard. The team at Jennings use a unique “Dance Dad Approach” to not...
Top Healthcare Marketing Articles – March 2024
Here are the top healthcare marketing articles published on Swaay.Health in March 2024.
The healthcare industry is experiencing disruption due to the acceleration of patient empowerment and consumerism, with retail giants hoping to capitalize. However, traditional hospitals and health systems still have unique advantages and...
The ElevatePX conference has traditionally been 100% focused on patients. The event has become more inclusive. Now it is just as much about the Human Experience – which includes nurses, physicians, caregivers, families - as it is about the Patient...
It is especially challenging to move away from an existing brand that has a strong, well-established legacy to new one. TruBridge did just that when they transitioned away from their roots as CPSI. Their careful and considerate approach is helping...
Experts in the promotional products industry share the hot trends that marketers need to know. It’s all about sustainability, giving people something they will appreciate, and telling a story vs just having something emblazoned with your logo.
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