Community Announcements

Infinitely Practical at Taste-of-HITMC Nashville

Taste-of-HITMC Nashville was a guerilla marketer’s dream – full of practical tips for strengthening your brand and using social media for business growth. 7 Best Practices for Implementing Your Brand Across Digital Platforms. MP&F...

Taste-of-HITMC coming to Nashville – Sept 12th 2019

We’re excited to announce that the next Taste-of-HITMC event will be held Thursday September 12th in Nashville Tennessee. We’re bringing HITMC to the music city because: It’s a cool place to hold an event; Nashville is easy for locals and a great...

Chicago & Atlanta Meetup Photos

We recently held two meetups for the HITMC community. The first was in Chicago on May 21st (sponsored by TradeTec Skyline) and in Atlanta on June 11th (sponsored by MERGE Atlanta). The meetups were open to anyone in the area, including friends from...

HITMC Chat

Website Strategy & Design

For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you like on a TV commercial – go to that company’s website to find...

The Role of Healthcare Media

My colleague John Lynn and I recently had a discussion on the role of media in healthcare. As is usual, John and I were mostly aligned in our viewpoints. There were, however, a few questions that generated a lot of discussion…and I thought it would...

Trust in Healthcare Marketing

The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it nothing happens – no messages are received, no calls-to-action taken. Establishing trust in...

News

FINN Partners Acquires Lazar Partners

Leading New York-Based Health Agency Lazar Partners Joins FINN Partners to Create One of the Sector’s Largest Practices. Acquisition Expands FINN Capabilities in Patient Communications, Clinical Trial Recruitment, Scientific Writing, Employee...

Taste-of-HITMC coming to Nashville – Sept 12th 2019

We’re excited to announce that the next Taste-of-HITMC event will be held Thursday September 12th in Nashville Tennessee. We’re bringing HITMC to the music city because: It’s a cool place to hold an event; Nashville is easy for locals and a great...

McCann Health Wins “Most Awarded Network”

McCann Health Wins “Most Awarded Network” Second Year In A Row At The 2019 Creative Floor Healthcare Awards Awards Included Best of the Best Wins for Bravest Client for Eli Lilly/McCann Health New York, Best Creative for Alok Saini of...

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!