Community Announcements

Healthcare and IT Marketing Conference Session Preview

Hard to believe that we’re less than 12 weeks away from the annual Healthcare and IT Marketing Conference (HITMC). We can’t wait to see so many of the healthcare marketing community in Boston. Plans for the conference are really coming...

2019 HITMC Awards Now Open

One of the best things about the HITMC community is how we genuinely love seeing each other succeed. That sense of being in-this-together is what drew me in to the community and is what I love most about being part of it. Bottom line, HITMC people...

First Ever Taste-of-HITMC Event Delivers

Exhibiting, sponsoring and attending healthcare conferences is expensive. When a conference does not deliver on expectations, leaders look to the Marketing Team (not Sales) for an explanation. Getting value and a return from the conference...

HITMC Chat

Assessing the Skills We Have & Acquiring the Skills We Need

For the first #HITMC chat of 2019 I thought it would be interesting to discuss the skills Marketing, PR and Communication professionals need to be successful in today’s healthcare environment. Join the discussion Tuesday January 15th at noon ET (for...

Killer Keynotes and Conference Sessions

Ever been so bored in a conference session that you find yourself giving kudos to the marketing and/or PR professional that wrote the abstract? I have – too many times. I go to a lot of conferences each year (sometimes upwards of 30) and make it a...

Effective Email Marketing

Over the past several months I’ve been doing a deep dive into email marketing. I wanted to learn all the latest tactics and strategies for increasing open rates, improving readability and of course, raising conversion rates. The most...

News

Jennings Executive Appointed to CHPRMS Board

Dan Dunlop Appointed to Carolinas Healthcare Public Relations and Marketing Society Board of Directors CHAPEL HILL, NC – February 6, 2019 – The Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) has appointed Dan Dunlop to its...

Illinois Medical District Launches New Brand Identity

Revised branding strengthens the IMD’s mission to promote the nation’s second largest urban healthcare innovation district. CHICAGO, Jan. 29, 2019 /PRNewswire/ — The Illinois Medical District has launched a new brand identity to...

BPD Promotes Jessica Schmidt

BOCA RATON, Fla., Jan. 15, 2019 /PRNewswire/ — Jessica Schmidt has been promoted to President of Brown Parker & DeMarinis Advertising (BPD), the premier hospital marketing agency in the United States. Schmidt has most recently served as...

2019 HITMC Awards Now Open

One of the best things about the HITMC community is how we genuinely love seeing each other succeed. That sense of being in-this-together is what drew me in to the community and is what I love most about being part of it. Bottom line, HITMC people...

W2O Wins More Than 50 Marketing Awards

W2O Wins Awards for Outstanding Work on Behalf of Healthcare Clients SAN FRANCISCO, December 05, 2018 – W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that it has won more than 50...

Aria Marketing Announces New Healthcare IT Clients

Public Relations Agency Sees Unprecedented Growth in 2018 and Makes Several New Hires to Support Demand Newton, MA – November 27, 2018 –  Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it...

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!