Couldn’t make it to Swaay.Health Live 2024 in Atlanta? We got you. Here is the third of four articles where we have gathered summaries from fellow...
Reputation SEO: The Modern Patient Acquisition Strategy
Patient search behavior for medical care have shifted and there are more care options available to patients. It is more important than ever to have...
Perspectives and Takeaways From a First-Time Swaay Attendee
Want to keep the energy and enthusiasm from Swaay.Health Live 2024? Here are five tips and takeaways to from Alex Ferraro to help tide you over until...
What Fellow Marketers Said About Swaay.Health Live 2024 – Part II
Couldn’t make it to Swaay.Health Live 2024 in Atlanta? We got you. Here is the second of four articles where we gathered summaries from fellow...
When Your Brand Needs Something Mightier Than a Sword…Consider a Pen
Pens are a staple of conference giveaways (excuse the play on words). At the PPAI conference Swaay.Health learned about the wide variety of pen...
In the complex world of healthcare marketing, establishing a strong brand and generating demand are crucial for growth. Brand-to-demand (B2D) marketing is a strategic approach that intertwines branding and demand generation activities to not only...
Engaging websites in healthcare require a delicate balance between what organizations want to convey and what patients want to access as well as between privacy compliance and collecting enough information to provide a personalized experience. Here...
Having members of the media attend and cover your in-person event can dramatically boost your organization’s market visibility. But how do you attract the press to your event? Here are three fantastic tips from an expert.
The inaugural Marketing360 Summit in Nashville TN had thoughtful sessions that encouraged attendees to challenge the “sameness” in healthcare, work more closely with HR, and develop better consumer strategies…and of course AI.
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