5 Stages of Data-Driven Marketing Cartoon

I love this cartoon that @healthcarewen shared on Twitter today. I’m sure that many attendees to HITMC 2015 will relate to this cartoon. You can be sure this evolution and how to change it at your company will be talked about at the conference. If you haven’t registered, there’s still time.

Announcing the HITMC Awards – Submit Your Nominations

As we’ve brought together the health IT Marketing and PR Community, part of our goal was to highlight some of the exciting, interesting, unique and high quality marketing and PR campaigns we saw happening across healthcare IT. This year, we want to take that to the next level as we launch the HITMC Awards.

If you have a campaign, a social media marketing effort, an exhibit hall booth or an exemplary healthcare marketing and PR effort you think was great, we’d love to have your submissions. Feel free to submit your own campaigns or recognize your colleagues. We want to hear about the best, most interesting, most effective, most creative campaigns we can find. Since this is the first HITMC Awards, feel free to include any campaigns that were done in 2014 or 2015.

Here’s a list of the HITMC award categories:

  • Best Trade Show Theme or Campaign
  • Best Content Marketing Program
  • Best Social Media Program
  • Best Creative
  • Agency or Marketing Department of the Year
  • Marketing or PR Professional of the Year (an individual)

We don’t like long lengthy submission forms that discourage people from sharing a great campaign, so we’ve made the HITMC Award nomination form as simple as possible. We’ll be closing the nomination period at the end of February 2015.

The winners will be selected by a panel of expert judges and each HITMC Award category winner will be recognized during the 2015 Health IT Marketing and PR Conference in Las Vegas. We’re excited to see all the creative things that are happening in healthcare marketing and PR.

If you have any questions about the HITMC Awards, please reach out to us on our contact us page. We look forward to seeing the very best in healthcare IT marketing and PR!

Submit Your Nominations Now!

The First Ever #HITMC Twitter Chat

We’re excited to let you know about the first ever Healthcare IT Marketing and PR Community (#HITMC) Twitter chat happening Tuesday, 1/27 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

Here are the 5 topics we’re planning to cover in the first #HITMC Twitter chat:

1. What are the biggest challenges you face as a health IT marketing and PR professional?

2. In what ways (good or bad) is healthcare marketing and PR different from general marketing and PR?

3. What solutions or tools make your life easier as a HITMC professional?

4. When is it best to use online tools and when is it best to stick with tried and true options?

5. What has you most excited about the HITMC.com conference? What do you want to get out of the event?

For the first chat we wanted to keep it a little open ended. In future chats, we’ll dive deeper into specific topics. We hope you can join us on Tuesday, 1/27 at Noon ET (9 AM PT).

4 days left for Early Bird Registration to the Health IT Marketing and PR Conference!

The ROI of Attending the Health IT Marketing and PR Conference

The excitement around the Health IT Marketing and PR Conference is growing. Activity around the #HITMC conference hashtag is starting to pickup as attendees and speakers are starting to tweet about the event. We’re almost ready to release the full program details and schedule for the event. Everything is coming together so well.

I’ll admit that scheduling the program for the event has been a bit of a challenge for me. There was so much great content, that we had to do two simultaneous sessions for almost the entire conference. This poses a real problem because I get sad thinking that I’ll only be able to attend one of the two sessions. My only consolation is that we’re planning to record all the sessions so it will be possible to watch the ones I missed after the event.

If you want a small preview of the type of amazing content we’ll have at the event, go and read Shahid Shah’s “Learn how to cut through the noise at the first ever Health IT Marketing Conference.” I have little doubt that Shahid’s talk alone will be worth the cost of the event.

In some of my conversations with those interested in attending the conference, they’ve asked about how they can justify the expense of coming to the conference. This is an important question.

The first thing is that we’ve worked hard to make the conference expense reasonable. For example, the conference hotel only costs $60/night (group rate ends soon). Depending on where you’re from and when you registered, travel, hotel, and registration will probably run you between $1500-2500 to attend.

What many marketing and PR professionals don’t realize is the amazing impact they can have on their organization’s bottom line. Even one additional sale for most health IT companies is more than enough to cover the cost of the conference.

During the conference you’ll have a chance to attend 11 sessions which will teach you the latest and greatest in PR and marketing from some of the top experts in the field. These sessions will help your company improve their social media, PR, search engine optimization (SEO), content marketing, company ratings, event marketing, and more. All of these will be focused on not only helping you make one more sale for your company, but many more. Plus, many of the techniques that will be taught won’t just make one sale, but will create a foundation for many sales in the future.

In some companies the idea of marketing and PR professionals engaging in professional development seems like a foreign concept. In this ever changing world of marketing and PR, we all can benefit from time to learn about the latest trends and techniques. I’m someone who eats, sleeps, and breathes this stuff every day and yet I’m still extremely excited to learn from those speaking at the conference. Not to mention the side discussions with attendees.

Barely a month away! We look forward to seeing you in Las Vegas!

#HIMSS14 Marketing and PR Experience

I just got back yesterday from the HIMSS Annual Conference in Orlando. With ~1300 vendors and ~28,000 attendees it was the biggest show yet. For someone who works in the industry, it was an amazing event with a lot of people really motivated and dedicated to using IT to improve our healthcare system. There’s something beautiful about working in an industry where if you do your job well, you could save a life.

While we all understand this core goal, it was really interesting to see all the noise that was coming from all 1300 healthcare IT vendors that were trying to market their product at the event.

From a Health IT Marketing and PR perspective, my co-organizer Shahid Shah shared one of the key insights that every health IT marketing & PR professional should consider in their efforts. During the Social Media and Influencer Meetup which Shahid, Cari McLean and myself hosted, Shahid bluntly commented that “No one cares about your product, but your mom.” He repeated it about 3 times to emphasize the point with the final time saying, “No, Serioulsy! No one cares about your product, but your mom.”

Shahid’s point is an important one. No one buys a healthcare IT product because of some feature or function. People buy something because it helps them solve a problem. No one wants to buy an EMR because it does CPOE or has voice recognition. They buy the EMR because it makes them more efficient, gets them access to stimulus money, avoids penalties, etc.

Of course, this is a really small preview of what we’re planning to cover at the Health IT Marketing and PR Conference. We talked to hundreds of companies last week at HIMSS and they were all really excited and interested in what we’re doing with this event. Many of them told me, “This is needed!”

Less than a month and a half until the event. Our group rate at the conference hotel ends next week, so register for the conference today. We look forward to seeing many of you in April in Las Vegas.

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

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