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MERGE Creates “Analytics On-Demand” via Strategic Partnership with Big Chalk Analytics

Innovative collaboration to help clients realize the possibilities of data

June 12, 2019 10:54 AM CHICAGO–(BUSINESS WIRE)–MERGE, a premium creative, marketing and technology company, announced today that it will offer marketing and business intelligence executives greater data impact by providing on-demand access to over 1,300 analytic talents through an exclusive partnership with Big Chalk Analytics.

The partnership, effective immediately, will provide organizations with data analytics and insights tailored to specific business challenges—allowing them to better understand their customers and boost their overall competitive advantage.

Now more than ever, organizations have exponentially increasing amounts of data accumulating in real-time. As the market becomes more complex and customers demand a more personalized experience, translating this data into real-time, actionable insights is critical.

“Understanding customer interactions across all touchpoints remains the #1 challenge for marketers—and too often Big Data yields little meaningful insight,” said Patrick Venetucci, CEO of MERGE. “With Big Chalk Analytics, our clients now have access to world-class analytic specialists capable of generating strategic insights, new idea pathways, and business impact. We’re proud to be a leader in the way the industry delivers data analytics.”

“Successfully leveraging data in practical and actionable ways requires analytic rigor, thoughtful interpretation, and sophisticated execution,” said Scott Moore, co-founder of Big Chalk Analytics. “Big Chalk’s data analytic and technological expertise will be naturally complemented by MERGE’s ability to help translate powerful insights into meaningful programs, working collaboratively to overcome operational, organizational and governance hurdles. This partnership is not only a win for both parties but especially so for clients.”

Alongside access to world-class, strategic analytics talent, the On-Demand offering is flexible and data agnostic and offers the opportunity for access to emerging areas of analytic specialization.

About MERGE

MERGE is a premium creative, marketing and technology company that helps clients emerge as category leaders by creating superior experiences.

With offices in Chicago, Boston, and Atlanta, MERGE offers full-service expertise and capabilities—including creative, experience design, media and contact planning, analytics and insights, integrated marketing, PR, and technology platform development—to deliver best-in-class work to our client partners in today’s complex digital landscape.

MERGE’s client roster includes AIG, James Hardie, Indiana University Health, Marco’s Pizza, Land O’Frost, Advocate Aurora Health, Cardinal Health, Harley-Davidson, Sloan Kettering, and several Blue Cross Blue Shield companies across the country.

For more information, visit mergeworld.com.

About Big Chalk Analytics

Big Chalk Analytics delivers world-class analytics solutions utilizing breakthrough approaches to people and technology. Through its analytic talent network of 1,300+ leaders, Big Chalk is able to deploy unique and in-demand talent, tools & skillsets to solve its clients’ most vexing problems.

With headquarters just north of Chicago in Evanston, IL, Big Chalk offers consulting, technology and managed services solutions across an array of verticals and functional areas inclusive of – consumer research and insights, revenue management, integrated marketing & ROI, predictive analytics and change management & implementation.

Big Chalk client roster includes some of the largest organizations in the CPG, HealthCare, Media, Research and Technology industries.

For more information, visit bigchalkanalytics.com.

Media Contact: Maria English, MERGE, 570-446-7569, menglish@mergeworld.com

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