News

Joanna Horn Joins MERGE Atlanta as Vice President

Atlanta – March 22, 2019 – MERGE Atlanta, a healthcare marketing communications and technology agency, today announced Joanna Horn has joined the agency as vice president. With a background in B2B and B2C technology, medical device and biotech for global brands, Horn will oversee client partnerships, help drive enhanced performances through innovative strategic communications and build, manage and inspire client teams for remarkable results.

Horn brings 20 years of public relations experience to the agency with a valuable combination of verbal and written communications skills in technical translation and engaging storytelling. Her strong career includes a demonstrable record of managing strategic and tactical communications planning and integrated marketing efforts for global organizations to meet their communications and branding goals. Horn has spearheaded award-wining communications and content campaigns for public and private businesses that include message and content strategy for issues-based and executive thought leadership.

Most recently serving as vice president at LEWIS for 12 years, Horn managed the day-to-day operations and strategic relationships with global partners, providing insight and counsel across all aspects of communications channels and programs and leading some of the agency’s top accounts where she maximized exposure for stakeholders and built awareness campaigns of client and executive management, with some leading to multimillion dollar acquisitions. Previously, while with Davies Murphy Group (now LEWIS), Horn opened its first European office in London, where she developed and executed integrated global PR and analyst programs and processes in collaboration with U.S teams.

“Joanna demonstrates the ability to define and develop strategies tailored to client needs and lead program execution from start to finish,” said Tom Brand, president of MERGE Atlanta. “She’s an astute problem solver who understands and anticipates the needs of organizations; recognizes challenges as opportunities and formulates solutions that close the gap between a company and its intended audience.”

Horn joins the Atlanta office of MERGE, which holds 300+ employees across Atlanta, Boston and Chicago offices, and will add high-level thinking to its clients seeking strategy in public relations, reputation management and communications.

About MERGE Atlanta

MERGE Atlanta is a leading national marketing communications and technology agency for healthcare. We enable our clients to maximize their presence with earned, owned, shared and paid opportunities that drive engagement and conversion. Our offerings include public relations, digital marketing, technology development, and content creation. MERGE Atlanta’s expertise derives from 20 years of experience working with hundreds of clients spanning the healthcare industry.

Contact

Ashlea Cartee, Marketing Manager, acartee@mergeworld.com

About the author

HITMC News

HITMC News

Wherever healthcare marketing news happens, the HITMC News reporter is hungry for the story. Send me your news and I'll publish it news@hitmc.com

Add Comment

Click here to post a comment

Categories

Healthcare and IT Marketing Conference
         

About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!