Gil Bashe Winner of PM360 Lifetime Achievement Award

The following is a summarized version of the full PM360 press release announcing their 2020 Trailblazer Award Finalists. 

NEW YORKAug. 18, 2020 /PRNewswire/ — PM360 has announced the finalists for its 12th annual Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical, biotech, diagnostics, and medical device industries’ most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, marketing teams, brand managers, and initiatives representing the best the industry has to offer.

“The global pandemic has illustrated more than ever how important innovation by the life sciences industry is,” says Anna Stashower, CEO and Publisher of PM360. “While much of the work we are recognizing with this year’s finalists was done prior to the pandemic, we couldn’t be prouder to honor extraordinary innovation that has led to better disease education, stronger and more empathic doctor-patient relationships, improved patient outcomes, and much more across various therapeutic categories.”

The Trailblazer Awards honor achievements in nine overall categories, including Companies of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Vanguard Award, Imagination Award, Brand Champions, Initiatives, and Best Natural Product Brand, which was added to this year’s awards to recognize the best natural product to hit the market as an alternative to pharmaceuticals. In total, PM360 is announcing 123 finalists across six of those categories, as well as already having named 20 winners across the remaining three.

Gil Bashe, Managing Partner, Global Health, Finn Partners, and Marfan Board Advisor

Another already announced winner is this year’s Lifetime Achievement Award recipient, Gil Bashe, Managing Partner, Global Health, FINN Partners. As a combat medic for Israel’s elite paratroopers from 1979 to 1985, he saw how healing could serve as a universal language. He applied that lesson to a career in health communications, marketing, and public relations, which has so far spanned 38 years. In that time, he led Health Practices at agencies including Sutton PR, Medicus PR, Hill & Knowlton, and Makovsky, which were all selected by The Holmes Report/PRovoke as “Most Admired Health Agencies.” Now as head of FINN’s Global Health Practice, he champions the talent and ideas of what The Holmes Report/Provoke recently named the nation’s “Healthcare Agency of the Year.”

“Gil was a pioneer in health communications when just the idea of that was still in the nascent stages,” Stashower says. “But more than just a great healthcare communicator, Gil has proven time and again he is a great person. He has displayed an overwhelming passion to ensure better care for patients with heart disease, pancreatic cancer, Marfan syndrome, mental health and much more through his work on the boards of various non-profit organizations. Additionally, he is well-known for his dedication to helping any and all colleagues whenever they need it. It’s no surprise he has led so many admired companies, as Gil is one of our industry’s most admired leaders.”

The winners will be announced and honored during a virtual celebration on Thursday, October 1, 2020 at 6 pm EST. Tickets for the virtual Trailblazer Awards Event can be purchased by visiting Profiles of the winners will be included in PM360’s October issue.

About PM360
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.


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