My name is Brittany Quemby and I serve as Director of Marketing at Healthcare Scene. I’ve pleasantly served the healthcare marketing world for 10 years now, starting out doing Sales & Marketing at a large Canadian EMR organization.
I live in the beautiful area of Peterborough & Kawarthas Lakes, which is home to many incredible bodies of water and the world’s largest hydraulic lift lock (it sits pretty much in my backyard). Fun Fact – when our city was formed, it was deemed “The Electric City” as it was the first town in Canada to use electric streetlights.
I am also a mom to a very energetic two-year boy, who is constantly keeping me on my toes.
What’s been your most successful healthcare marketing initiative and what made it successful?
This is a tough one. But one that sticks out in my mind are the User Group Conferences (UGC) we put on during my past role at an EMR company. Being able to bring all of our customers together to help them navigate through their daily struggles was really rewarding. We were able to interact with our customers outside of the “work world” and celebrate their amazing achievements. Plus, we had a ton of fun along the way😊
What’s the best piece of marketing advice you’ve ever received?
Focus on the problem you solve, not the services or products you offer. Too often marketers get in the weeds and want to talk about themselves and what they offer. It’s important to look at things from the customer’s perspective. Customer’s don’t care what you sell but what’s in it for them.
If you were giving advice to someone, what would be the top 3 things people should know to do content marketing effectively?
1. Build out your buyer personas to help target your ideal customer
2. Identify what content you have that serve those personas, then create content where you have gaps.
3. Capitalize on your big rock content pieces and “chunk” it out to create future assets like blog posts, infographics, Slideshare decks, webinars, etc
What’s the most compelling marketing campaign you’ve ever seen (healthcare or otherwise)? Why did you like it?
My parents are strong mentors in my life. Like most, they taught me many lessons over the years, but one of the most important lessons was how important it is to “learn from your missteps” in life. When P&G released their ‘Thank You Mom’ Campaign for the 2014 Sochi Olympics, it spoke volumes. It features supportive mothers helping their children learn to walk, skate, ski and FALL on their way to becoming successful Olympic athletes. It highlights that falling only makes you stronger. I think given the year we have all had, there is something in this message that stands the test of time. What doesn’t kill you, will only make you stronger. (oof did I just quote Kelly Clarkson 😊)
You can see the powerful ad here: https://www.youtube.com/watch?v=bQoJqDi8490
What is one area of healthcare marketing people should be focusing on in 2021 and why?
I think one area that people should be focusing on in 2021 is deep connections. We need to be real; we need to be genuine. Audiences are looking for a deeper connection with brands and can immediately tell when you’re pumping out the BS.
Investing in authentic brand storytelling will not only help drive better results, but it allows you to build trusts over time which creates continued positive actions towards your brand.
What can the HITMC community do to help you?
Let’s stay connected. Let’s make engagement, asking questions and sharing experiences the norm!
And through this shared commitment, hopefully we can make a positive difference in your own organizations, your peer’s career and for the healthcare industry as a whole.
Be sure to follow all of the 12 Days of #HITMCChristmas.