HITMC Conference

HITMC19 – Day 3 Recap

The bright future of Healthcare marketing was on full display on the morning of Day 3 – with the 2019 Medigy HITMC Awards handed out in 15 different categories.

The role of Marketing at healthcare organizations is evolving and many teams now find themselves having to help with advocacy efforts. This is exactly what happened in Massachusetts where mandatory nurse ratios were proposed by the state government. @DanDunlop of Jennings Health led a fantastic panel discussing how they approached this delicate work.

Stephen Herskovitz, Director of Communications, Marketing & Eduction at Mass General Cancer Center neatly summarized what a brand means in healthcare during a panel on Marketing + Patient Experience.

One of the best things about a conference by and for marketers is the creativity that goes into the presentations. Last year there was a HITMC rap performed by Jared Piano. This year’s most creative presentation has to be “Magic Sauce” by Studio North which included, unicorn tears, mixed drinks and lobster claws.

Another hallmark of the annual HITMC conference – too many great sessions happening at the same time.

The final day of HITMC is always bittersweet – tons of fun crammed into 3 days but sad that it will be another year before seeing so many members of the community in one place again.

So long from Boston. Can’t wait to see you at HITMC20!

About the author


Colin Hung

Colin Hung is an award-winning Marketing Executive with more than 15yrs of healthcare and HealthIT experience. He co-founded one of the most popular healthcare chats on Twitter, #hcldr and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. Colin’s work has been published in the Journal of the American College of Radiology, American Society for Healthcare Risk Managers, and Infection Control Today. He writes regularly for Healthcare Scene and here at HITMC.com. Colin is a member of #pinksock #TheWalkingGallery and is proudly HITMC. His Twitter handle is: @Colin_Hung.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!