HITMC Conference

Finding Good Partners – HITMC18 Sponsor Roundup

A mentor once told me “No one is as smart as all of us.” It wasn’t until years later when I started managing teams that I realized what his words truly meant.

It is very tempting in Marketing & PR to believe that you can build a team that can do it all. I tried to do this in my first Marketing leadership role. It was a fun journey and we ended up with an amazing team. But it became quickly apparent to me that there was simply too many areas of Marketing, PR and Communications for any one team to master. Bottom line: you need good partners when you have projects that go beyond your team’s capacity.

Finding good partners isn’t easy. On paper everyone looks the same. Sometimes a well designed website or particularly clever copy can help a company stand out, but for me it comes down to shared values…and I don’t mean the values everyone plasters on the walls of their office. What I’m talking about is finding a partner that approaches business the same way you do. For me this meant a partner had to:

  • Have a “we’re in it together” attitude
  • Trust the people on their team
  • Be willing to roll up their sleeves and work hard
  • Keep my goals in mind vs focusing just on their documented responsibilities

Luckily, many of the companies I have met through HITMC share these values.

At HITMC18 , April 4-6 in New Orleans, we have an unprecedented number of sponsors – all amazing partners. Below is a brief overview of who they are.

Marketing Technology

The organization behind .health – the domain extension for the health industry. The .health domain extension is for brands, organizations, and people who provide high-quality health products, services and information. Learn more about how to register a .health domain at www.get.health/HITMC!

Business Intelligence and CRM/PRM platform that helps you grow healthy relationships with patients, prospective patients and physicians in your community.

Area 10 Labs
Advances and develops technologies that enhance human capabilities by fusing humans with computing, neuroscience, engineering, and physics.

A digital studio, passionate for engineering beautiful simple and functional websites and apps.

B2C Healthcare Marketing Services

When you walk into our office, you’ll see these words on the wall: “To use our insights and creativity to make our clients successful.” Simply put, that’s our purpose for being in business. And our business is healthcare marketing. We live and breathe it. And we have a fanatical commitment to our clients’ success.

We create compelling, engaging content across a variety of digital, social, traditional and non-traditional media platforms. We work on consumer and physician-focused internal and external marketing programs. And we’ve done it for more than 100 healthcare clients over the years.

An independent healthcare marketing consultancy, helping healthcare organizations with everything from brand strategy to SEO to email marketing.

Healthcare Database

AHA Health Forum
During a time of unprecedented change and challenge, hospitals are looking for solutions. But in order for them to find yours, you’ll need to be seen and heard in an increasingly crowded marketplace. Credibility is more important than ever.

AHA Health Forum is your single best source for hospital market intelligence, access and meaningful connections.

As the strategic business enterprise of the American Hospital Association, we are dedicated to providing insights, resources and innovative services to support our hospital members. This position makes us an indispensable resource for businesses seeking to engage the hospitals we serve.

BlackBook Research
Independent industry benchmark studies, innovative data and analytics provide buyers and consumers with impartial insights, and help vendor companies improve quality, engagement and business performance.

Experience Marketing

mg is your single all-inclusive partner for your experience marketing needs. Far more than an “exhibit house,” mg thrives at the intersection of your brand and your audience. Discover our broad portfolio of imaginative exhibits, corporate events, branded environments and marketing engagements at www.simplymg.com.

Our industry-leading standards for customer service and our ability to deliver the ideal visitor experience for your guests, and the ideal partnership experience for you, are what make us truly great.

Our trademark Single Source Simplicity™, illustrates mg’s distinctive and strategically-insourced suite of services.  We offer: scalable in-house marketing agency expertise; cutting-edge Digital Solutions including content creation and hardware rental; nationwide Installation & Dismantle labor provided by our own internal teams; and three full-service production facilities strategically located to provide cost, time and environmental efficiencies.

Across the street or around the world, mg builds great experiences that engage face-to-face, enhance relationships, and evoke action.

Content Creation

We define our business as helping client organizations manage, produce and distribute information.

Influential Networks
Influential Networks is one of the largest networks of healthcare IT influencers.

Netspective Media
Netspective Media publishes opinionated insider-driven content for builders of complex & safety-critical regulated products.


Serving nearly 6 million senior executives, thought leaders and industry professionals, SmartBrief is the leading digital media publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief delivers the most relevant industry news – curated daily from thousands of sources – in partnership with leading trade associations, professional societies, nonprofits and corporations.

Answers Media Network
Answers Media Company LLC owns and operates Answers Media Network,  a series of topic-driven websites and multi-media channels dedicated to covering current issues and Federal initiatives driving change in healthcare delivery.  Established in 2009 with the debut of HITECHAnswers.net, the company has grown to five websites and their popular Healthcare Now Radio station.

Healthcare Scene
Healthcare Scene is an award-winning media company dedicated to the healthcare and HealthIT industry. Our portfolio of online publications are widely read and respected by key decision makers, influencers and thought leaders in hospitals, health systems, physician offices, government agencies, and technology vendors.

Our company brings quality, value-add content to audiences online and in-person. Our unique HITMC Community brings together healthcare marketing, PR and communications professionals in a collaborative and supportive atmosphere. Our new Health IT Expo event offers a unique healthcare conference experience and is focused on breaking down silos through collaboration on practical innovations

4MedPlus addresses the increasing need in the healthcare community for clear, unbiased resources and online learning.

HealthIT Video-based Community. Short video recaps of the day’s news and events, plus insights from HealthIT industry luminaries.

Marketing/PR Agency

On any given day at the Studio, you’ll hear the traditional marketing buzz about driving leads, aligning to the customer journey, filling the sales funnel and accelerating conversions. We care deeply about marketing that gets results for our customers. And we care about data and metrics as much as anyone—in fact, we have teams that focus specifically on that.

But you’ll also hear us talking about why a certain creative approach might get the audience to laugh, or cry, or share their story with their peers. At the end of the day, we want the work to inspire. To spark an emotional response. To forge a deep, emotional connection between your brand and your customers.

Reaching today’s educated and empowered consumer requires a different approach than traditional B2B or B2C. It takes H2H – Human to Human connections. This is what matters to us: finding human relevance in a commercial world. Our teams, our people and our clients believe that marketing can have an emotional impact that leads to success. And we’re all in this journey together—you, your customers, and us. Let’s make a difference together. Let’s make marketing meaningful and memorable again. Let’s make it matter.

Agency Ten22
Agency Ten22 is a public relations firm with focused healthcare expertise and a personalized approach. Our dedicated team helps clients make their mark through distinctive, well-placed industry content. With access to 30+ years of healthcare marketing and public relations experience, you gain captivating messages, compelling cover stories, feature articles in industry journals, and smart social media content. We offer the critical link between healthcare IT companies doing big things and healthcare media running timely stories. As a vital extension to your program, Agency Ten22 delivers the exposure you need.

Aria Marketing
Aria Marketing is an award-winning healthcare communications agency that has been providing unmatched industry and strategy expertise, thought leadership-driven PR, compelling creative and superior client service for twenty years. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from pre-angel start-ups to Fortune 500 companies. We have the healthcare industry knowledge and deep relationships with leading market influencers to cut through the noise and elevate your brand. As a full service agency, we handle all aspects of your communications program, from public relations, to strategic marketing and social media.

Clarity Quest Marketing
Clarity Quest Marketing combines technology know-how with creativity and marketing acumen to grow healthcare and technology companies across the US. Founded in 2001, Clarity Quest provides marketing services in the healthcare, medical device, software, hardware and technical professional services industries. The agency’s core areas are marketing strategy, online marketing, lead generation and outsource marketing. Clarity Quest has offices in Michigan, Connecticut and Washington State.

Matter Communications
With five offices spread across the country, Matter is a Brand Elevation Agency unifying public relations, social media, creative services and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. With Matter, you are not only choosing a partner and extension of your team, but a trusted advisor.  We immerse our healthcare teams into our clients’ industries and become experts at what you offer customers, your culture and the talent behind your products and services. Our strategic communications programs elevate brand stories and drive real, measurable results.

MERGE Atlanta
Dodge Communications and AVID Design are joining forces under one roof as MERGE Atlanta. Together, we make a marketing communications and technology agency for healthcare.

The name MERGE reflects our belief that a collaborative approach leads to more creative and brand-transformational programs for our clients. We bring together our deep understanding of healthcare and uncommon expertise in digital communications to help clients make meaningful and lasting connections.

Our new brand creates a leading national digital communications agency with nearly 40 years of combined experience working with hundreds of healthcare clients, including healthcare IT, hospitals and health systems, provider groups, payers and life sciences.

We help clients connect with humans, whether as business leaders or consumers in MERGE healthcare markets, leveraging paid, earned, owned and shared digital strategies to drive engagement. Our offerings include overarching brand strategy, website creation, mobile apps, digital strategy and marketing, PR and social programs.

Revive Health
ReviveHealth is a full-service agency focused on the intersection of healthcare delivery, finance, and innovation. We know the business of healthcare inside and out. We identify and solve complex challenges. We recognize patterns and anticipate trends. And we help our clients own the moments that matter. Bringing together left- and right-brains, we leverage our expertise in B2B and B2C marketing strategy, creative, and execution. Learn more at thinkrevivehealth.com

Anderson Interactive
Anderson Interactive injects a consulting methodology to the typical client-agency relationship – elevating your brand so it can be seen by the right audiences.

G&S Marketing & Branding
We are brand-marketing specialists. We integrate research, strategy, graphic design, content and digital services—and full implementation—all in one studio.

Hayutin Creative
We use our insights to design the most effective inbound and branding campaigns, as well as deliver lead-gen content assets that resonate with the right audiences.

KNB Communications
KNB is the communications marketing partner for health and health tech companies that are under pressure to perform in a rapidly changing business environment.

NPC Creative Services
NPC Creative Services specializes in providing strategic public relations to health IT software and service organizations.

RedBird Marketing
In a cloud filled with blue birds, we’re here to help you find your unique voice and be a bird of a different color. We focus on authentic storytelling and help bring out your style and personality.

About the author


Colin Hung

Colin Hung is an award-winning Marketing Executive with more than 15yrs of healthcare and HealthIT experience. He co-founded one of the most popular healthcare chats on Twitter, #hcldr and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. Colin’s work has been published in the Journal of the American College of Radiology, American Society for Healthcare Risk Managers, and Infection Control Today. He writes regularly for Healthcare Scene and here at HITMC.com. Colin is a member of #pinksock #TheWalkingGallery and is proudly HITMC. His Twitter handle is: @Colin_Hung.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!