Community Announcements

The New HITMC Website

The new website, officially launching today, will be the central hub for news, updates, resources, thought leadership and practical advice for the Healthcare & IT Marketing Community (HITMC).

For the past several months, the HITMC team has been working hard to update the community’s website. We wanted to incorporate the bold new HITMC brand that was unveiled at the 2018 annual conference (HITMC18) and we wanted to give the site a modern look-and-feel. We also wanted to improve navigation, offer a better user experience and be mobile friendly.

Most importantly, we needed to update the site’s infrastructure in order to accommodate the exciting new programs we plan to launch in the coming months (more on that later).

We are super excited to finally share the new site with the community.

Why a new site?

Quite simply, we wanted a site that better reflected where we were going as community. We wanted something dynamic, fun and easy to navigate. Visually we wanted the site to have a magazine-like feel to it. Unfortunately our prior site didn’t have the features we needed to bring our ideas to life, so we embarked on building a brand new site.

Content from contributors, not just staff writers & editors

Because it is a community site, will have more user-generated content than other Healthcare Scene properties. Sharing knowledge has always been one of the key tenets of the Community, so we felt that the site should feature content from a variety of contributors. Stay tuned for an announcement of our content contributor program.

Above all, we want the site to be valuable so we will work hard to publish useful articles and resources actionable takeaways.

Sharing healthcare marketing & PR news

On the new we want to celebrate successes and milestones from members of the Community. If you have news about a new customer, winning an award, expansion of your team, or a client success story, please send it to us so that we can share with the entire Community via our NEWS section. We’ll post as many as we can.

Weekly Newsletter

Not only are we launching a new website, we are also excited to debut a new HITMC newsletter. Each week we will deliver to your inbox a summary of the content published on along with the latest healthcare marketing, PR and communications news. Think of it as a morsel of marketing goodness just for you.

Still the place for community announcements and tweetchat details is still the place for Community announcements – like where the next HITMC meetup is happening, when the next Tast-of-HITMC event is scheduled and what initiative or program is launching next.

Details for the monthly #HITMC tweetchat are also still on The monthly chat is officially set for the 2nd Tuesday of each month at noon Eastern. Please join us for an invigorating discussion on Twitter using the #HITMC hashtag…and you are welcome to use that hashtag anytime to share important and interesting news.

What’s coming?

Now that the new site has been launched, we are already hard at work on other HITMC initiatives like a webinar series, a revamped HITMC marketplace and a refreshed LinkedIn group.

We welcome your feedback!

We would love to hear from you. Please send us your feedback on the new site, on any of the initiatives mentioned here and about the Community itself. We are always striving to improve and need your feedback to do that – via Twitter @HealthITMarketing or email

I hope you enjoy the new site and the energy behind HITMC.

About the author


Colin Hung

Colin Hung is an award-winning Marketing Executive with more than 15yrs of healthcare and HealthIT experience. He co-founded one of the most popular healthcare chats on Twitter, #hcldr and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. Colin’s work has been published in the Journal of the American College of Radiology, American Society for Healthcare Risk Managers, and Infection Control Today. He writes regularly for Healthcare Scene and here at Colin is a member of #pinksock #TheWalkingGallery and is proudly HITMC. His Twitter handle is: @Colin_Hung.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!