Community Announcements

First HITMC Pop-up Event – Dec 10th NYC

We’re excited to announce our first HITMC pop-up event in New York City!

Over the years there has been one consistent request from the Healthcare and IT Marketing Community (HITMC) – hold more in-person events that bring the community together. It was with that in mind that we decided to try something new after the 2018 annual conference.

First, John Lynn and I committed to organizing more HITMC meetups at the 2018 fall conferences we were attending. So far we have organized meetups in Chicago, Seattle, Nashville and Boston (twice!). Each has been a roaring success.

Second, we decided we wanted to do something that would incorporate elements of the annual conference (learning + collaboration + peer advice) with the best parts of the meetups (fun + bonding with peers). We felt a pop-up event would be the perfect way to blend these elements together.

We are happy to announce that on December 10th we will be hosting our first “Taste-of-HITMC” pop-up event in New York City. This special ½ day event is designed to give attendees a little sampling of what happens at the annual conference in a smaller, more intimate setting.

We hope that for people new to HITMC, the event will inspire them to become more active in the community. For HITMC veterans, we wanted the event to help tide them over until the annual conference (Boston, April 17-19). For John and I, we wanted to use the event to connect with members of the community in a different way.

On December 10th, 20 of us will gather in downtown New York City for a unique collaborative learning lab. The topic will be – How to get 10x your healthcare conference investment. We chose this topic specifically because getting value from healthcare conferences, like HIMSS19, is challenging and with budgets tightening, it’s more important than ever for marketers to show value for these large investments.

Rather than lectures, the Taste-of-HITMC will feature a unique 7-ideas-in-7-minutes approach where an industry expert will present 7 ideas to the group in just 7 minutes. That will be followed by an interactive group discussion where all attendees will work together to translate those ideas into tactics and specific to-do’s. By the end of the event everyone will have a list of concrete next steps that they can take back to their companies to maximize their next conference.

Here is just a taste (pun intdended) of what attendees will learn:

  • What pre-conference awareness tactics work and which are a waste of time
  • How to attract more attendees to your booth
  • Why media stop to visit some booths and not at others
  • Which follow-up methods yield the most post-conference sales meetings
  • How to extend the generated buzz in the months after a conference

Click here for a full agenda.

After the collaborative learning lab, we will all be heading out for a group dinner. That will be followed by an optional social event where we will have a share experience (like touring through Bryant Park or taking pictures at historic NYC landmarks).

This first Taste-of-HITMC would not be possible without the support of these 3 companies:



If you are a marketer at a HealthIT company and are involved in event-planning or if you are tasked with leading your company’s efforts at HIMSS19, we’d love to have to join us at this first Taste-of-HITMC. You can register here:

Space is limited so you are encouraged to sign up early. We hope to see you in NYC!


About the author


Colin Hung

Colin Hung is an award-winning Marketing Executive with more than 15yrs of healthcare and HealthIT experience. He co-founded one of the most popular healthcare chats on Twitter, #hcldr and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. Colin’s work has been published in the Journal of the American College of Radiology, American Society for Healthcare Risk Managers, and Infection Control Today. He writes regularly for Healthcare Scene and here at Colin is a member of #pinksock #TheWalkingGallery and is proudly HITMC. His Twitter handle is: @Colin_Hung.

1 Comment

Click here to post a comment

  • Colin,
    The “Taste-of-HITMC” pop-up event in New York City looks great. The topic could not be more timely. Attending over 20 HIMSS Annual Conferences I have seen so many vendors attend very unprepared and they have spent a lot of dollars to get there. What attendees can you learn at this meeting is so valuable! See you all at HIMSS




The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!