Community Announcements News

Driving Awareness & Leads – Taste-of-HITMC Denver

The next Taste-of-HITMC event will be held Wednesday, January 22nd 2020 in Denver, Colorado. The event will focus on two core marketing functions – lead generation and driving awareness. As with all Taste-of-HITMC events, this one will feature the unique 7-ideas-in-17-minutes, interactive learning lab format. You don’t want to miss this event. Register here.

Wait Denver in January?!

Yep, that’s right. As Marketers, we are expected to take our organizations to new heights so what better place than the mile-high city to hold the next Taste-of-HITMC event. John Lynn and I can’t wait to embrace the winter season alongside the HITMC community.

SPOILER ALERT: We’re planning a ski trip for the day after Taste-of-HITMC for those who want to have a little fun and get to know fellow members of the community even better. Read more about it here.

For this event, the theme will be “Driving Leads and Awareness”, arguably the two most important things marketing, PR and communication professionals can do.  I’m excited to explore these two topics with fellow attendees. At the two prior Taste-of-HITMC events (one in New York City and one in Nashville), I filled two pages with practical ideas and strategies. Denver will no doubt be the same.

If you aren’t familiar with Taste-of-HITMC, here is a quick primer:

  • Taste-of-HITMC is designed to give attendees a sampling of what happens at the annual HITMC conference (HITMC20 is in Vegas May 12-14)
  • Instead of a lecture-style presentation, we have one hour interactive learning labs. These labs start with an expert presenting 7-ideas-in-17-minutes followed by a facilitated group discussion. During the discussion, everyone works together to translate the ideas into tactics and strategies that you can use right away in their organization.
  • In addition to providing practical education, Taste-of-HITMC is meant to bring the local healthcare marketing community together. Arrive as strangers, leave as future friends.

If you are local to Denver, are in town visiting or live in a neighboring state, we hope you will join us at this special event.

If you are a marketer at a hospital, health system, group practice or Health IT company, this event is one you’ll not want to miss. You can register here:

Space is limited so sign up now to secure your seat. See you in Denver!

About the author


Colin Hung

Colin Hung is an award-winning Marketing Executive with more than 15yrs of healthcare and HealthIT experience. He co-founded one of the most popular healthcare chats on Twitter, #hcldr and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. Colin’s work has been published in the Journal of the American College of Radiology, American Society for Healthcare Risk Managers, and Infection Control Today. He writes regularly for Healthcare Scene and here at Colin is a member of #pinksock #TheWalkingGallery and is proudly HITMC. His Twitter handle is: @Colin_Hung.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!