HITMC Chat Marketing Technology

Your Website in Three Words

What three words would you want visitors to your website to use to describe it? This was the question that generated the most interesting responses on the recent #HITMC monthly tweetchat.

On Tuesday Sept 17th, the HITMC Community gathered online to discuss website strategies and website design. It was a spirited conversation and many different opinions were shared – especially on what the main goal of a website should be (lead generation, education, brand building, etc).

See the full transcript of the chat from our friends at Symplur: https://www.symplur.com/healthcare-hashtags/HITmc/transcript/?hashtag=HITmc&fdate=9%2F17%2F2019&shour=8&smin=50&tdate=9%2F17%2F2019&thour=10&tmin=10

The most fascinating part of the chat was when the community was asked to give the 3 words they would most like visitors to use when describing their website experience. Below are some of the best responses.

I love clean websites. Not only are they easy to navigate, but they are also a pleasure to visit. To me, a clean website shows that you’ve thought about the user experience and put effort into compressing your content.

For me the key word here is “Relevant”. Your website must do what a user expects it to do and give them the relevant answers they are seeking. Fail at that and your website can be the cleanest, slickest and most technologically advanced masterwork…and no one will visit (or convert).

In today’s world of mega-bandwidth, not a lot of consideration goes to how fast a website loads anymore and I think that’s an oversight. There are still many spots in buildings and rural areas where LTE coverage is still spotty which means websites may load a lot slower than originally intended. I’m a big fan of designing sites that are light weight as as quick to load as possible.

A lot of people commented on Brian’s “intuitive” word. No one should need to read a manual before navigating your website. Menus should be logical. Calls-to-action in an obvious spot. The footer should allow for quick navigation. Deviating from the norm may be okay for an artistic/experiential site, but for most consumer and business site, stick with what’s established.

I like Shereese’s choice of “engaging”. If your site doesn’t encourage someone to interact with it in some way (downloading a case study, searching for an open appointment) then can it really be considered a success? Success comes when the visitor takes ACTION and to do that you first need for them to engage with the content/site.

This is my favourite set of 3 words from Janet Kennedy. Doesn’t need any explanation.

Can’t think of a better set of three words to end on.

About the author


Colin Hung

Colin Hung is an award-winning Marketing Executive with more than 15yrs of healthcare and HealthIT experience. He co-founded one of the most popular healthcare chats on Twitter, #hcldr and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. Colin’s work has been published in the Journal of the American College of Radiology, American Society for Healthcare Risk Managers, and Infection Control Today. He writes regularly for Healthcare Scene and here at HITMC.com. Colin is a member of #pinksock #TheWalkingGallery and is proudly HITMC. His Twitter handle is: @Colin_Hung.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!