What three words would you want visitors to your website to use to describe it? This was the question that generated the most interesting responses on the recent #HITMC monthly tweetchat.
On Tuesday Sept 17th, the HITMC Community gathered online to discuss website strategies and website design. It was a spirited conversation and many different opinions were shared – especially on what the main goal of a website should be (lead generation, education, brand building, etc).
See the full transcript of the chat from our friends at Symplur: https://www.symplur.com/healthcare-hashtags/HITmc/transcript/?hashtag=HITmc&fdate=9%2F17%2F2019&shour=8&smin=50&tdate=9%2F17%2F2019&thour=10&tmin=10
The most fascinating part of the chat was when the community was asked to give the 3 words they would most like visitors to use when describing their website experience. Below are some of the best responses.
Clean, Informative, Engaging #HITMC
— larrykaiser (@LarryKaiser) September 17, 2019
I love clean websites. Not only are they easy to navigate, but they are also a pleasure to visit. To me, a clean website shows that you’ve thought about the user experience and put effort into compressing your content.
A3. Relevant, Useful, Attractive – good design is both visually appealing and functionally efficient. #HITMC
— Patty Swisher (@pmswish) September 17, 2019
For me the key word here is “Relevant”. Your website must do what a user expects it to do and give them the relevant answers they are seeking. Fail at that and your website can be the cleanest, slickest and most technologically advanced masterwork…and no one will visit (or convert).
T3 Clean. Helpful. Quick. #HITMC
— Colin Hung (@Colin_Hung) September 17, 2019
In today’s world of mega-bandwidth, not a lot of consideration goes to how fast a website loads anymore and I think that’s an oversight. There are still many spots in buildings and rural areas where LTE coverage is still spotty which means websites may load a lot slower than originally intended. I’m a big fan of designing sites that are light weight as as quick to load as possible.
T3: Intuitive, Informative, Actionable #HITMC
— Brian Mack (@BFMack) September 17, 2019
A lot of people commented on Brian’s “intuitive” word. No one should need to read a manual before navigating your website. Menus should be logical. Calls-to-action in an obvious spot. The footer should allow for quick navigation. Deviating from the norm may be okay for an artistic/experiential site, but for most consumer and business site, stick with what’s established.
— ShereeseM, MS/MBA (@ShereesePubHlth) September 17, 2019
I like Shereese’s choice of “engaging”. If your site doesn’t encourage someone to interact with it in some way (downloading a case study, searching for an open appointment) then can it really be considered a success? Success comes when the visitor takes ACTION and to do that you first need for them to engage with the content/site.
T3: Easy, Understandable, Delicious. #HITMC
— Janet M. Kennedy (@GetSocialHealth) September 17, 2019
This is my favourite set of 3 words from Janet Kennedy. Doesn’t need any explanation.
T3. Worth the visit. 🙂 #HITMC
— Lynda Mitchell, CAE (@LyndaGMitchell) September 17, 2019
Can’t think of a better set of three words to end on.