In these unique times, many companies are looking for new and innovative ways to drive growth. One easy way to do that without breaking the bank is through successful sales enablement tactics. In fact, companies that use sales enablement best practices are 50 percent more likely to achieve or exceed sales quota. In addition, companies with structured sales enablement efforts report having 35% higher sales quota attainment than those that don’t. This is why sales enablement is a top priority for.
This month at HITMC, our area of focus is sales enablement. An area that many of us marketers have played in, dabbled in or found ourselves in and didn’t even realize it. So whether you are tackling a sales enablement plan for the first time, re-vising an existing plan or just need some ideas on how to best support your sales team, we hope to provide some content that will help.
Our first order of business is the monthly #HITMC tweet chat. Join us on November 10th at 12pm ET (for your local time click here) for our monthly #HITMC Tweet chat as we explore “The Secrets to a Foolproof Sales Enablement Strategy.”
Below are the questions that we will be discussing during the chat:
T1. What are some of the most successful sales content assets, materials or programs that you have seen/created (e.g. presentation deck, ROI calculator, email templates, etc.)?
T2. What sales enablement strategies have not worked well or that have become tired? (e.g. direct email asking to book at demo)?
T3. In your opinion, what is the difference between sales enablement vs general marketing? Is there a distinction?
T4. Who owns sales enablement at your organization? Who SHOULD own sales enablement strategy?
T5. What metrics do you use to measure sales enablement success? Do marketing and sales share these KPIs/metrics as it relates to pipeline health?
BONUS: Does your organization use any form of automation for your sales enablement tactics?