Sponsored Content in Healthcare Marketing – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat after a nice summer break. The chat will be held on Tuesday, September 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Sponsored Content in Healthcare Marketing” and is hosted by John Lynn from Healthcare Scene. One of the most popular topics discussed at the Health IT Marketing and PR Conference is sponsored content.  As healthcare marketing has evolved, most organizations are evaluating sponsored content as a part of their larger PR and marketing strategy.  However, it’s a challenge to know how to do sponsored content effectively.  Join us for this Twitter chat to discuss your experience with sponsored content and learn from other people’s insights.

Now for the 5 topics we’ll be discussing:
T1: Why do you do sponsored content or not do sponsored content? #HITMC

T2: What are the keys to doing sponsored content effectively? #HITMC

T3: What benefits have you seen from doing sponsored content? #HITMC

T4: Is it better to create the content on your own or outsource the content?  Why? #HITMC

T5: Where are the best sponsored content opportunities? #HITMC

Bonus: What’s the right balance between sponsored, earned and owned media? #HITMC

We look forward to exploring sponsored content as a HITMC community. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

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John Lynn

John Lynn is the Editor and Founder of the nationally renowned blog network HealthcareScene.com. The Healthcare Scene network currently consists of 15 blogs containing almost 7000 articles. These EMR and Healthcare IT related articles have been viewed over 13 million times. Plus, Healthcare Scene recently added Health IT focused career resources HealthcareITCentral.com and HealthcareITToday.com to the network.
John also co-founded two companies: InfluentialNetworks.com and Physia.com. Plus, John is the Founder of 10 other blogs including the Pure TV Network and Vegas Startups. John’s 25+ blogs have published over 15,000 blog posts, garnered over 30 million views and had over 122,000 comments. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy and @ehrandhit and LinkedIn.

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