Sponsored Content in Healthcare Marketing – #HITMC Twitter Chat Topics
It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat after a nice summer break. The chat will be held on Tuesday, September 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.
This chat will focus on “Sponsored Content in Healthcare Marketing” and is hosted by John Lynn from Healthcare Scene. One of the most popular topics discussed at the Health IT Marketing and PR Conference is sponsored content. As healthcare marketing has evolved, most organizations are evaluating sponsored content as a part of their larger PR and marketing strategy. However, it’s a challenge to know how to do sponsored content effectively. Join us for this Twitter chat to discuss your experience with sponsored content and learn from other people’s insights.
Now for the 5 topics we’ll be discussing:
T1: Why do you do sponsored content or not do sponsored content? #HITMC
T2: What are the keys to doing sponsored content effectively? #HITMC
T3: What benefits have you seen from doing sponsored content? #HITMC
T4: Is it better to create the content on your own or outsource the content? Why? #HITMC
T5: Where are the best sponsored content opportunities? #HITMC
Bonus: What’s the right balance between sponsored, earned and owned media? #HITMC
We look forward to exploring sponsored content as a HITMC community. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.