HITMC Chat PR and Communications

Powerful Tips for an Awesome PR Strategy – HITMC Chat Summary

Many of us know that Public Relations (PR) is one of the most effective ways to get your company’s name or message out to an audience. PR is all about sending the right message to the right people to create a stronger brand reputation.

But if I am being honest, I’m not the PR guru. I think most of my PR knowledge has come from Mad Men (kidding…but it did teach me a lot). One thing it did teach me was that when done right, companies who have a solid PR strategy see the true benefits and some great ROI.

This past week, we gathered some brilliant PR minds at our HITMC Tweet chat to discuss the “Powerful Tips for an Awesome PR Strategy.

Since I’m no guru, I compiled some of the best tips that the experts from the HITMC Community shared below:

Q1 – What successful practices has your organization put in place when it comes to your PR efforts?

HITMC Community Tips

  • Be useful
  • Remain authentic
  • Have external partners review your messaging
  • Identify media targets first based on relevance
  • Have an excellent media monitoring & insights platform
  • Maintain relationships

Q2 – What are some of the pitfalls that should be avoided in a PR strategy?

HITMC Community Tips

  • Don’t think you are entitled to media coverage
  • Don’t issue a press release unless it is hard news
  • Avoid long quotes in your Press Releases
  • Only pitch stories that are relevant to the outlet or reporter

Q3 –  As we prepare for a rebound out of the pandemic, what trends do you think will dominate the healthcare PR industry this year?

HITMC Community Tips

  • Noise! It will be hard for PR people to cut through the noise
  • Bureaucracy in healthcare. How will we avoid this in the future
  • Telehealth! It will spur changes and shape many messages in the healthcare ecosystem

Q4 –  For someone looking to get started in the PR industry, what should be their best step forward?

HITMC Community Tips

  • Find a Mentor
  • Make time for networking
  • Join HITMC

Q5 – What’s your best PR tip/secret that you want to share with the HITMC community?

HITMC Community Tips

  • Get to know the editors/writers
  • Keep it short and simple

To read the full chat transcript click here.

About the author

Brittany Quemby

Brittany Quemby

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!