It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, June 27, 2017, at Noon ET (9 AM PT)! To participate, use the #HITMC hashtag to follow along on Twitter and add #HITMC to your tweets to add to the conversation.
While all of our past #HITMC Twitter chats have been around some form of healthcare B2B marketing and PR, we decided for this month’s chat to expand our horizons a bit and talk about patient marketing. Dare we say, healthcare B2C marketing?
We’ve always had a number of members of the community from the healthcare B2C marketing world that were focused on marketing to patients. Many of them came from hospital marketing groups and they provided some amazing perspectives and insights into healthcare marketing. It seemed like time to really welcome the healthcare B2C (patient) marketing crowd to the community by hosting a Twitter chat focused on marketing to patients.
Join us on Tuesday, June 27, 2017, at Noon ET (9 AM PT) for the hour long Twitter chat. Here are the topics that will serve as the framework for our discussion:
T1. What are the keys to effective patient marketing? #HITMC
T2. How is marketing to patients (B2C) different than B2B healthcare marketing? #HITMC
T3. What are some examples of amazing patient marketing? #HITMC
T4. What should you never do when marketing to patients? #HITMC
T5. Should we include more B2C patient marketing at the #HITMC 2018 conference?
BONUS. When was the last time you were marketed to as a patient? Did you love it or hate it? #HITMC
We look forward to connecting with you!
Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
8/8 – Tradeshow Marketing and PR
Hosted by Colin Hung (@Colin_Hung)
9/5 – TBD
10/3 – TBD