Content Marketing HITMC Chat

Outsourcing Healthcare Content Creation – #HITMC Twitter Chat Topics

Note: We’ll be hosting #HITMC Twitter chats monthly on the first Tuesday of every month and possibly more often as we approach the conference. So, be sure to put it on your calendar.  Although, because of the early bird registration ended at nearly the same time, we moved this chat to the 2nd Tuesday this month (December).

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, December 8th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Outsourcing Healthcare Content Creation” and is hosted by John Lynn, Founder of Healthcare Creative, Healthcare Scene, and organizer of the HITMC conference.  In this chat we’ll talk about outsourcing the creation of content for your marketing efforts.  For the purposes of this chat, we’ll use content in the broadest sense possible as it will include: whitepapers, blog posts, webinars, tweets, infographics, videos, ads, etc etc etc.

Now for the 5 topics we’ll be discussing:
1. What types of content should you consider outsourcing?  Why?

2. How do you ensure that you get high quality content when outsourcing?

3. Are there companies you use to outsource your content?  If you don’t outsource, why haven’t you?

4. How does the cost of outsourcing your content compare to doing it all in-house?

5. Share some examples of content that you outsourced (good and bad welcome).

Bonus: Is outsourcing healthcare IT content different than other industries?  Why or why not?

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. We do the #HITMC Twitter chat monthly on the first Tuesday of each month:
February 2, 2016

We’ll also be live on Blab during and after the #HITMC chat if you want to join us to chat on video (or listen to us chat on video if you prefer) about what’s being said on Twitter. You can watch on blab.

About the author


John Lynn

John Lynn is the Editor and Founder of the nationally renowned blog network The Healthcare Scene network currently consists of 15 blogs containing almost 7000 articles. These EMR and Healthcare IT related articles have been viewed over 13 million times. Plus, Healthcare Scene recently added Health IT focused career resources and to the network.
John also co-founded two companies: and Plus, John is the Founder of 10 other blogs including the Pure TV Network and Vegas Startups. John’s 25+ blogs have published over 15,000 blog posts, garnered over 30 million views and had over 122,000 comments. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy and @ehrandhit and LinkedIn.


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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!