Content Marketing HITMC Chat

Native Advertising and Content Marketing – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, February 16th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Native Advertising and Content Marketing” and is hosted by Betsy Kominsky and Cari McLean from HIMSS Media. Native advertising and content marketing are two terms that have become very popular in the marketing world. In this chat, we’ll talk about each of them and how they can be used in your health care marketing efforts.

Now for the 5 topics we’ll be discussing:
1. How do you define Native Advertising? Do you consider it content marketing?

2. What are the most effective approaches to native advertising?

3. How do you measure the effectiveness of native advertising?

4. What are your biggest content marketing priorities of 2016? Why?

5. Share some last-minute MarComm “MUST DOs” and “MUST DON’TS” for #HIMSS16?

Bonus: If you could improve one digital marketing tactic or outcome most in 2016, what would it be?

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

About the author


John Lynn

John Lynn is the Editor and Founder of the nationally renowned blog network The Healthcare Scene network currently consists of 15 blogs containing almost 7000 articles. These EMR and Healthcare IT related articles have been viewed over 13 million times. Plus, Healthcare Scene recently added Health IT focused career resources and to the network.
John also co-founded two companies: and Plus, John is the Founder of 10 other blogs including the Pure TV Network and Vegas Startups. John’s 25+ blogs have published over 15,000 blog posts, garnered over 30 million views and had over 122,000 comments. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy and @ehrandhit and LinkedIn.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!