How Can You Use Content Marketing to Fuel PR? – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, December 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How Can You Use Content Marketing to Fuel PR?” and is hosted by Dodge Communications (@DodgeComm). This is a really hot topic for the Healthcare IT Marketing and PR Community. Finding the right mix of content marketing and Public Relations (PR) is a real challenge. Getting them to work together is even more challenging. So, let’s share best practices and insights on how to find the right way to mix content marketing and PR.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What content marketing trends do you think will dominate 2017? #HITMC

T2: What type of content resonates best with your audience? #HITMC

T3: How does content marketing and PR fit into your overall marketing strategy? #HITMC

T4: How does your organization use content marketing to increase thought leadership? #HITMC

T5: What are the benefits of sharing content assets on social media? #HITMC

Bonus: How does your organization show the success of a content marketing program? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.