If you joined us last week for our #HITMC tweet chat, you know it was such a great discussion with our guest host Dr. Zeev Neuwirth (@ZeevNeuwirth). He joined us and the community to chat about “The COVID-19 Catalyst And The Need for Leaders Who Can Reframe Healthcare.”
We got to talk through how the current COVID-19 has impacted our day-to-day and how the changes have been nothing like we have seen in generations. But what was more interesting was our discussion about the impact this has had on healthcare and how it has been truly transformative.
Check out the details of the chat below:
We started off with T1: In what ways are you seeing healthcare delivery being fundamentally transformed and in what changes/transformations do you see lasting for next few years?
The discussion was fairly unanimous in agreeing that the convenience of telehealth and virtual visits that have peaked in popularity during COVID19 will continue to be fundamental in healthcare for the next few years.
T1: Online, telehealth, telemedicine we have always known it was leading to it but now i think its got a stronghold. I also see deliver options and possibly drone options for delivery as well. Exciting new times for us all. #HITMC https://t.co/TI2O1q51Kj
— Ken Taylor (@KenRayTaylor) April 14, 2020
T1 Virtual visits over the past month have skyrocketed 📈 To many (including me) convenience is so important. They won’t be able to just put the genie back in the bottle. #HITMC
— Ashley Dauwer (@amariedauwer) April 14, 2020
T1: It’s been amazing to me to see how many of my providers have figured out how to make telemedicine happen. Hope it stays around for the long haul! #hitmc
— Stacy Goebel (@stacygoebel) April 14, 2020
We then dove into T2 What are HIT vendors and HIT doing to support providers in addressing and solving these problems/challenges?
The discussion surrounding this topic was all about the trust, compassion, and kindness that providers and organizations are showing as they adjust to solve the challenges of this trying time. We listed some of the great things that are happening below:
A2: HIT vendors are not only doing more to support providers, they’re also helping each other. We’re forming a patient referral collective for clinical trials. Partners such as @Healthjump see the benefit of collaboration vs. competition. #HITMC #COVID19 https://t.co/6xOqYIwQme
— TrialScope (@TrialScope) April 14, 2020
We created a #covid19 screening tool that reduced the interaction between the testing site and the patient: https://t.co/1486TAqibK Also tracks hot spots based on the data. We can now roll the solution out within 2-3 days. #HITMC #HITsm https://t.co/05rmmOEXgU
— CareCognitics (@CareCognitics) April 14, 2020
T2: Here at @OptimumHIT, we have been focusing on a lot of stuff. We moved most consultants remote and have been doing very well with it. Launched a new webpage today to outline how we can help: https://t.co/h8LpzLBw1Y #HITMC
— larrykaiser (@LarryKaiser) April 14, 2020
Can I say trust? Trusting each other more, trusting providers more, trusting patients more…that is the biggest way of supporting all the initiatives everyone is coming up with. We’re relaxing rules all over the place and relying on people to do what is right. #hitmc -Beth https://t.co/TUgCfdbDfE
— KNB Communications (@KNBComm) April 14, 2020
A2 we’ve helped a lot of providers to use text to create virtual waiting rooms for patients who do need to come in. Text to check in and get a text when doc is ready to see you. Go for a walk, wait in your car. No need to sit in waiting rooom. #HITMC
— Lea Chatham (@LeaChatham) April 14, 2020
T2 I wrote about @CareSignal_ recently and what they are doing to help providers handle information requests from patients about #COVID19 https://t.co/AvDiUCwbiz Oh and they are offering it free! #HealthIT100in100 #HITMC
— Colin Hung (@Colin_Hung) April 14, 2020
Next we dove into T3: From a marketing mindset perspective, how do you see healthcare consumer needs and expectations changing? How do you see the fundamental branding & value proposition of HC changing? Below are some of the thoughts the community had when it came to changing consumer expectations:
Critically important issue “patients who were ignored/forgotten…” What are other orgs doing about that? Our providers are intentionally & proactively reaching out to their patients with chronic illness, and we’re using data analytics to assist them. #HITMC #hcldr https://t.co/i9r4ANi1I8
— Zeev Neuwirth (@ZeevNeuwirth) April 14, 2020
T3: As a patient, I am going to expect less BS and red tape from insurance co, and I want to see my providers remain tech savvy. Don’t tell me you can’t do it because you did it. #hitmc
— Stacy Goebel (@stacygoebel) April 14, 2020
T3: I think most people will come to expect faster service because of technology. As our in home tech gets better, faster and more affordable, the more we will demand from HC. There will be a network of dr.s to belong to that share your data as a team. #HITMC https://t.co/cgQa2W28zC
— Ken Taylor (@KenRayTaylor) April 14, 2020
T4 How will your own work and your branding and value proposition change in next few months and years? The interesting part about this next question was that the community agreed that their branding won’t necessarily change at all in the next few month/years. Instead, they now have a laser focus on their overall core values and messaging that goes out to consumers.
T4 Brands shouldn’t fundamentally change if you were living the brand before BUT I think messaging will change. I think people will have low tolerance for anything marketed as a “nice to have”. It’s going to be about strengthening the bottom parts of the Maslow pyramid #HITMC
— Colin Hung (@Colin_Hung) April 14, 2020
A4: We don’t think our branding and value prop will change fundamentally in the short or long term. The whole pandemic has only brought a laser focus to the core values we espouse for ourselves and our customers: disclosure, transparency and patient centricity. #HITMC #COVID19
— TrialScope (@TrialScope) April 14, 2020
T4: You hope to be ahead of the curve when times change but you must be open minded and adaptable in how you brand yourself as a leader. Use past experience to your benefit and dont be afraid to be heard. #HITMC https://t.co/UGBjfGaaWS
— Ken Taylor (@KenRayTaylor) April 14, 2020
We wrapped up the chat with the nice sentiment of: T5 What are some ‘silver-linings’ from this COVID-19 pandemic?
This part of the chat had to be our favourite. The community listed the many ways that this disruptive pandemic has changed things for the better including:
- Better relationships
- Increased unity
- Less pollution
- Reduced regulations
T5: Relationships. I’m closer to my tribe more now than ever. #hitmc
— Stacy Goebel (@stacygoebel) April 14, 2020
T5: Finally seeing some suspension (hopefully permanent) of burdensome regulations that hurt healthcare companies, patients, and HCPs. As a lawyer who was working in this space pre-COVID19, I know an avalanche of work is coming my way. Lots of adjustments for clients #HITMC
— Candace #HighRiskCOVID19 (@RareCandace) April 14, 2020
A5: We’ve seen the global #healthcare community unite in the fight against the #COVID19 pandemic. We launched the CoronaClinicalTrials site to promote #datasharing & educate the public. On the upside, there’s a greater awareness of #clinicaltrials. #HITMC https://t.co/939clYdXNA
— TrialScope (@TrialScope) April 14, 2020
T5 Silver linings: Infectious disease getting the attention it deserves. Data for disproportionate impact is actionable, and personally, my lavender and daffodils are lovely; I usually don’t see them bloom due to my travel schedule. #HITMC pic.twitter.com/5Pwr92WdGG
— shereesepubhlth (@ShereesePubHlth) April 14, 2020
T5: The value of relationships and personal/professional connections has been reaffirmed for me in these last weeks. Once again re-emphasizing the importance of human connection in healthcare. #HITMC
— Brian Mack (@BFMack) April 14, 2020
T5: and way less pollution and much cleaner air. and anyone who doesn’t believe that impacts health care needs to read more and expand their views of what health care really is, its not just your Dr! #HITmc
— burtrosen (@burtrosen) April 14, 2020
Catch up with the entire chat transcript here.
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