Healthcare Marketing and PR Budgeting
This month’s #HITMC Twitter chat is hosted by Colin Hung from @HealthcareScene.
It’s healthcare marketing and PR budget season. We all know how fun it is to plan a budget, justify the budget to your executive team, and select what stays in the budget and what gets cut. Let’s share our insights into the budgeting process. What tips do you have that have helped you? We can all learn and commiserate together.
Please join me Tuesday, November 7th at Noon ET (9AM PT) for the monthly #HITMC TweetChat where we will be discussing the following topics:
T1. What do you have to do to make your marketing budget understandable for non-marketing execs? Who do you have to convince? #HITMC
T2. What % of revenue does your company dedicate to Marketing? What should it be? #HITMC
T3. Where are you spending more/less next year? Are you experimenting with something new? #HITMC
T4. What criteria do you use to decide whether to fund a program/conference/campaign/etc? #HITMC
T5. How do you incorporate flexibility into your budget? #HITMC
BONUS: What’s the funniest question you have gotten on your budget? Any ridiculous items on your budget? #HITMC
Just hop on Twitter and search for #HITMC on Tuesday, November 7th at Noon ET (9AM PT) and you can join in. We look forward to seeing you online!