HITMC Chat Marketing Strategy

Health IT Marketing – How is the Audience Changing? – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, April 5th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Health IT Marketing – How is the Audience Changing?” and is hosted by 300Brand. In the past, CIOs held the cards. Now there is a broader group of stakeholders making health IT buying decisions. So, what does this mean for marketing and PR programs? Join us to discuss how the health IT target audience is changing, and how marketing messages and strategies are evolving to reach a broader audience and support sweeping change in the healthcare industry.

Now for the 5 topics we’ll be discussing:
1. What important changes have you seen in the health IT-decision-making process and influencers in the past few years?

2. How is Accountable Care changing the IT buying process?

3. How are you changing your marketing strategy to reach a broader group of decision makers/influencers?

4. How influential are non-IT audiences on IT purchasing decisions within healthcare provider orgs?

5. What strategies do you find most successful to reach the expanding health IT buyer/influencer community?

Bonus: What role do you think social media plays in this new game?

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

About the author


John Lynn

John Lynn is the Editor and Founder of the nationally renowned blog network HealthcareScene.com. The Healthcare Scene network currently consists of 15 blogs containing almost 7000 articles. These EMR and Healthcare IT related articles have been viewed over 13 million times. Plus, Healthcare Scene recently added Health IT focused career resources HealthcareITCentral.com and HealthcareITToday.com to the network.
John also co-founded two companies: InfluentialNetworks.com and Physia.com. Plus, John is the Founder of 10 other blogs including the Pure TV Network and Vegas Startups. John’s 25+ blogs have published over 15,000 blog posts, garnered over 30 million views and had over 122,000 comments. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy and @ehrandhit and LinkedIn.

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Healthcare and IT Marketing Conference


The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!