HITMC Chat Leadership and Management

How can you tell if your company is good at marketing? – #HITMC Twitter Chat Topics

Note: We’ll be hosting #HITMC Twitter chats monthly on the first Tuesday of every month.

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, August 4th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How can you tell if your company is good at marketing?” and is hosted by Jared Johnson (@jaredpiano) from Ultera Digital. Check out this awesome blog post Jared wrote that frames the discussion really well.

Now for the 5 topics we’ll be discussing:
1. How can you tell if a company is good at marketing?

2. What are the most difficult marketing measurements to track?

3. What aspects of marketing (e.g. strategy, pricing, customer voice, brand, etc.) are the most important?

4. What are your secrets to gaining buy-in for your marketing plan?

5. How successful at marketing is Health IT vs. other segments of health care & other industries? Are there benchmarks we can use?

Bonus: What is the single greatest thing Health IT organizations can do to strengthen their marketing?

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. We’re planning on doing the #HITMC Twitter chat monthly on the first Tuesday of each month:
September 1, 2015
October 6, 2015

About the author


John Lynn

John Lynn is the Editor and Founder of the nationally renowned blog network HealthcareScene.com. The Healthcare Scene network currently consists of 15 blogs containing almost 7000 articles. These EMR and Healthcare IT related articles have been viewed over 13 million times. Plus, Healthcare Scene recently added Health IT focused career resources HealthcareITCentral.com and HealthcareITToday.com to the network.
John also co-founded two companies: InfluentialNetworks.com and Physia.com. Plus, John is the Founder of 10 other blogs including the Pure TV Network and Vegas Startups. John’s 25+ blogs have published over 15,000 blog posts, garnered over 30 million views and had over 122,000 comments. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy and @ehrandhit and LinkedIn.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!