HITMC Chat Lead and Demand Generation

Generating Leads During a Time of Uncertainty – HITMC Tweet Chat

Generating leads is crucial to your company’s success. As marketers, we tend to build our marketing strategies around specific mediums and channels that lend us to reaching the best audience possible.  But what happens when one of your biggest mediums gets pulled out from underneath you? How do you pivot or effectively change your strategies to ensure you are still generating the leads you need to hit your organization’s goals?

These past few months have impacted us all in some way, shape, or form. And although your company can’t count on ALL of the mediums you have come to rely on, lead generation in some way shape or form still needs to live on. What have you done to adapt? How are you continuing to fill the proverbial funnel?

Join us on Tuesday September 8th at 12pm ET (for your local time click here) for our monthly #HITMC Tweet chat as we explore “Generating Leads During a Time of Uncertainty.”

Here are the questions that we will be discussing next Tuesday:

T1. Has lead generation changed since the pandemic has hit? Have you noticed a difference in your LeadGen strategy?

T2. Given the fact that events are no longer happening in-person, what LeadGen activities are you doing in place of events?

T3. What LeadGen tactics seem to be performing the best?

T4. What type of content is your biggest lead magnet?

T5. What LeadGen tools are you using or have found to be effective? Marketing automation, review/rating sites like G2 Crowd, on-demand mailers, etc.

Bonus: Is cold+calling still a good LeadGen method? Is it now considered vintage? Or a tired tactic?




The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!