HITMC Chat Marketing Strategy

Cultivating Credibility in Healthcare B2B Marketing – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, April 21st at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on Cultivating Credibility in Healthcare B2B Marketing and is hosted by Billian. See more information about our chat host at the bottom of this post.

Now for the 5 topics we’ll be discussing:
1. How does healthcare buyer engagement differ from sales and marketing in other industries?

2. What are effective ways to succinctly present complex healthcare solutions in marketing? (videos, case studies, etc)

3. In your experience, what’s been the single best marketing resource for building trust with healthcare providers?

4. How important is it for companies to quantify solution ROI with hard numbers in marketing collateral?

5. What marketing initiatives offer the best channels for building brand credibility? (blogs, research, testimonials, etc)

About Billian

Billian, Inc. – parent company of Billian’s HealthDATA and Porter Research – is your one-stop shop for B2B healthcare market research.

Billian’s HealthDATA provides you with comprehensive business intelligence on over 1,800,000 executives in more than 550,000 U.S. health facilities, including insight into patient volumes, financial standing, clinical outcomes, HIT installations, affiliations, hospital news and RFPs. The Billian’s HealthDATA Portal couples that sales intelligence with prospect profiling and CRM lead integration technology to help you identify, prioritize and connect with best-fit healthcare buyers. Learn more at www.billianshealthdata.com.

Porter Research leverages 25 years of healthcare executive engagement experience to help you garner the candid feedback you need to make informed business decisions. Client-driven survey, focus group, and interview research programs aimed at your clients and/or target buyers from the Billian’s HealthDATA Portal provide you with actionable insight into health market perceptions, customer experience, and brand assessment to help strengthen your go-to-market strategy. Learn more at www.porterresearch.com

Connect with Billian’s HealthDATA (@Billians) and Porter Research (@PorterResearch) on Twitter, in the Healthcare Intelligence Hub group on LinkedIn, or by signing up for the Hub newsletter.


We hope you’ll be able to join us for the Health IT Marketing and PR community chat. You can see our list of past and future #HITMC chats here.

About the author


John Lynn

John Lynn is the Editor and Founder of the nationally renowned blog network HealthcareScene.com. The Healthcare Scene network currently consists of 15 blogs containing almost 7000 articles. These EMR and Healthcare IT related articles have been viewed over 13 million times. Plus, Healthcare Scene recently added Health IT focused career resources HealthcareITCentral.com and HealthcareITToday.com to the network.
John also co-founded two companies: InfluentialNetworks.com and Physia.com. Plus, John is the Founder of 10 other blogs including the Pure TV Network and Vegas Startups. John’s 25+ blogs have published over 15,000 blog posts, garnered over 30 million views and had over 122,000 comments. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy and @ehrandhit and LinkedIn.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!