Healthcare Conferences

Future of Pharma Marketing – A Fantastic Learning Opportunity

The HITMC Team recently became a media partner the Future of Pharma Marketing Summit being held in Toronto on February 26 and 27, 2020. This is a rare and wonderful opportunity for us to learn from our marketing peers in the pharmaceutical industry. Look for our live-tweets from the event (#HITMC and #FutureofPharmaMarketing) and a summary article with the interesting ideas we pick up from the sessions.

If you are in Toronto and are going to this conference, be sure to let us know so we can meet up!

Below is the press release from the event organizers with more information.

Future of Pharma Marketing Summit Comes to Toronto in Midst of Significant Industry Growth

Toronto, Canada, December 5, 2019

Summary: The Future of Pharma Marketing Summit is being held in Toronto on February 26 and 27, 2020. The event comes at a time with the Canadian pharmaceutical industry is experiencing rapid and sustained growth.

Following the success of the 2019 event, the second annual Future of Pharma Marketing Summit is being held at the Old Mill Hotel in Toronto on February 26 and 27, 2020. The event will share pharmaceutical industry marketing expertise from leading practitioners across North America, set within the context of the new Patented Medicines Prices Review Board (PMPRB) regulations

The summit will cover both Direct to Patient and Direct to Consumer communications, as well as effective engagement strategies for working with healthcare providers. Key highlights will include mapping the future of Canadian pharma marketing, first-hand advice on using marketing, social media, data analytics and chatbots to boost marketing, a CMO panel and a focus on digital branding strategies.

The second annual summit marks a significant expansion over the 2019 event. Further to that year’s success, the 2020 Future of Pharma Marketing Summit has already attracted a larger audience, with a greater number and variety of sessions on offer.

According to Statistics Canada, the manufacturing portion of Canada’s pharmaceutical sector grew by 10.5% in the five years to 2018, from 25,934 employees in 2014 to 29,802 in 2018. Overall, the country now accounts for 2% of the total global pharmaceutical industry, with compound annual growth remaining positive at 4.5 percent since 2012.

Tony Naldinho, VP of Marketing and Sales for the Future of Pharma Marketing Summit, comments:

“The Canadian pharmaceutical sector is going from strength to strength. This presents significant growth opportunities for companies with the right marketing strategies. With this in mind, 2020’s Future of Pharma Marketing Summit will bring together pharmaceutical companies, digital marketing experts and all those with a connection to this specialist topic.”

As the sector has grown, it has also become more competitive, which is precisely where the Future of Pharma Marketing Summit comes in. Companies can no longer rely on brand name recognition or print advertising to drive sales. Within this new reality, enhanced brand positioning with greater patient-centricity can provide companies with important new opportunities to increase their bottom line and build up a strong, sustainable pharmaceutical brand. As such, companies need to broaden their marketing knowledge quickly – hence the summit’s strong emphasis on contemporary marketing strategies.

In addition to keynote speeches, power panel discussions, case studies and a wide range of industry expert track sessions, the Future of Pharma Marketing Summit will include plentiful opportunities for high-level networking.

For those looking to get the most out of the event, there is also a choice of pre-conference master class workshops, with topics ranging from creating successful digital campaigns and measurement strategies to designing new team workflows and integrating marketing technologies.

In terms of the audience, 2020’s Future of Pharma Marketing Summit is looking forward to welcoming pharmaceutical companies (accounting for about 65% of those present), medical product manufacturers (15%), regional health authorities (10%) and government/research institutes (10%).

Registration for the Future of Pharma Marketing Summit is now open. For further details, call 1-866-298-9343 x 200 or visit

About the author


Colin Hung

Colin Hung is an award-winning Marketing Executive with more than 15yrs of healthcare and HealthIT experience. He co-founded one of the most popular healthcare chats on Twitter, #hcldr and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. Colin’s work has been published in the Journal of the American College of Radiology, American Society for Healthcare Risk Managers, and Infection Control Today. He writes regularly for Healthcare Scene and here at Colin is a member of #pinksock #TheWalkingGallery and is proudly HITMC. His Twitter handle is: @Colin_Hung.

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