The 2022 Healthcare Internet Conference (#HCIC22) is just around the corner and I am looking forward to attending the event for the first time in many years. In fact, there are five things I am particularly excited about: a TikTok session, a podcast breakout, a patient volume master class, an email marketing keynote, and the exhibit hall.
TikTok Session
On Monday November 7th at 7:45am, Amanda Herriman and Craig Fairfield from Wax Custom Communications will be presenting a session on TikTok. They plan to give the audience a “first-hand look behind TikTok’s self-serve advertising platform, their Creator Marketplace, and their content tools.”
There is no doubt that TikTok as become the hottest social sharing platform. It is unclear, however, how healthcare organizations can use the platform to engage with audiences. Should organizations create their own content? Partner with content creators? Both? It will be great to learn from Herriman and Fairfield.
Podcast Breakout
Jared Johnson from Shift Forward is a super creative marketer and an amazing podcaster. Any time that Jared is dropping podcasting knowledge, I’m going to be in the audience. Plus, you just never know when he might break out a rap or two.
He is presenting on Monday at 10am alongside Scot Singpiel from University of Utah Health and Dave Jackson from Libsyn.com School of Podcasting. I will definitely be tuning in.
Patient Volume Master Class
Also happening on Monday November 7th at 7:45am is a Master Class on how to grow patient volumes. As the economic outlook continues to be unsettled, healthcare organizations need to work harder at bringing in new patients and having current ones return. Key to that is earning/rebuilding trust with patients through digital means.
Jessica Walker from Care Sherpa, Teri Sun from White Rhino, and Breck Yakulis from Texas Oncology will be leading the class. Jessica is always a treat to watch. She is energetic and dynamic – exactly what you need to get your day started off right.
Email Marketing Keynote
The #HCIC22 keynote I’m looking forward to the most the one from Jay Schwedelson, founder of SubjectLine.com and CEO of Outcome Media. He will be presenting on “Email Marketing Health Check: Effective NEW Email Marketing Tips that Work for Healthcare”, Monday November 7th at 4:45pm.
Despite the rise of social media platforms, streaming services, and other digital channels, email remains one of the most affordable ways to reach audiences. Effectively using email is an ever-evolving discipline – so soaking up knowledge from experts like Jay is important. I’m particularly interested in his tips on subject lines that improve open rates.
Exhibit Hall
The #HCIC22 exhibit hall features over 60 organizations offering everything from marketing services to CRM solutions to patient engagement tools to healthcare databases. I am super excited to cruise the hall to see the latest trending technologies and to hear the problems they are solving for healthcare organizations. I plan to spend a lot of time in the exhibit hall hunting for interesting success stories and catching up with companies like Eruptr, Geonetric, Greystone, Kyruus, IQVIA, MERGE, NRC Health, Paubox, DoctorPodcasting, Lionshare, and Loyal.
If you are going to be at #HCIC22, drop me an email or send me a DM on Twitter. I can’t wait to catch up with you!
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