Tapping Into HITMC: 5 Outlets to Find and Flaunt Healthcare Marketing Expertise
For four years I have been a part of the Healthcare IT Marketing & PR Community – HITMC. The community welcomed me, made me feel right at home and has given me so much knowledge as well as inspiration. I feel that HITMC is the closest thing I will ever have to a professional association.
The fifth annual HITMC Conference is just around the corner – April 4-6 in New Orleans. This year we have quite a number of first-time attendees, which is fantastic. I thought it would be nice to write a piece about HITMC for these new friends so that they can connect with the community beyond the conference.
The Health IT Marketing and PR Community is an offshoot of the grassroots initiative that bore the first Healthcare IT Marketing and PR Conference (HITMC) into reality in 2014. That initial assembly brought together the health IT public relations and marketing professionals in a way that had never been done before.
Unlike other marketing conferences, HITMC fuses the trends of the in-flux healthcare industry with an educational forum that proffers peer collaboration over competitive hustle. The event offers an industry-specific, profession-oriented outlet to those navigating the unique challenges of connecting with hospital executives, clinicians, and practice managers.
Since 2014, HITMC has blossomed from first-time conference to full-time community. Here are just a few of the places you’ll find HITMC just a click away.
#HITMC Twitter chats are a fantastic way to connect with and learn from healthcare marketing gurus. February’s chat, for example, highlighted the “Ultimate Marketing Tech Stack,” culling feedback on the apps, tips, and tools favorited by #HITMC community members.
Follow @HITMarketingPR on Twitter for notices on up-coming chats and access to past chat archives.
The HITMC LinkedIn Group offers an equally handy avenue for collaborating with healthcare IT marketing minds. Whether you are looking for SEO expertise or advice on the best content management system, this group puts the hive intelligence right at your fingertips, anytime.
The HITMC blog is another great forum for tapping into the latest learning opportunities and ideas from fellow healthcare marketing thought leaders. From perusing past HITMC presentations to these tips on building an effective HIMSS18 media plan, the blog is your way to stay in the know between shows.
Sign up for the HITMC newsletter so you never miss a beat.
The HITMC Marketplace offers healthcare professionals a great point of introduction to health IT marketing and PR resources available to support branding, media, and messaging initiatives. Companies are broken down into the following helpful categories:
- Healthcare Database
- Full Services PR/Marketing Agency
- Content Creation
Request meetings through the Marketplace or reach out to HITMC organizers for help with more tailored recommendations and warm introductions.
The 2018 HITMC Conference is your opportunity to network with a couple hundred of your healthcare B2B and B2C marketing peers in New Orleans over engaging sessions on topics like content strategy, marketing automation, event PR planning and more.
If you are joining us this year then I wish you safe travels to New Orleans. If HITMC18 isn’t in your travel plans, then I hope you will participate online via the #HITMC hashtag next week!