It’s no question that being a marketer today is vastly different than it was being a marketer 5 or even 10 years ago. These days, we rely heavily on data to provide us with the insights we need to create compelling, engaging, and integrating marketing campaigns.
If you’re were able to attend our April Virtual HITMC Event, you would have heard Justin Steinman from Definitive Healthcare present one of our 10-minute HITMC Lightning Presentations on the importance of having a Campaign Planning Manager on your marketing team.
If you didn’t happen to catch Justin’s talk, check out the summary of his key points, along with the video of his entire talk below:
Data is Crucial
Data is key for any marketing organization. So it’s important to have someone on your team who can synthesize this data to ensure your organization is spending marketing dollars on the most effective marketing programs that deliver qualifed leads within the budget.
The Campaign Planning Manager
The person who can synthesize and use all of this data this is the Campaign Planning Manager. They are the glue that holds it all together. They know your customers, how to target them, and work with mutiple different teams within the organization to drive effective and personalized integrated marketing campaigns.
Personalization is Required
Speaking of personalization, Justin says “if you’re not personalizing your campaigns, you can bet your competitors are.” And it only becomes more important as you move down the sales funnel. An effective Campaign Planning Manager is in charge of equipping the sales team with the best information and context so they can have meaningful conversations with their prospects.
Healthcare Marketing is Hard
Healthcare marketing can be a grind, but having an effective Campaign Planning Manager who has the right qualities and who can leverage the right data is key to creating compelling marketing strategies for your organization. Be sure to check out the video below to watch Justin’s entire talk to learn:
- The top 3 qualities that make a good Campaign Planning Manager
- The 3 types of data the your marketing organziation should be analyzing with the help of your Campaign Planning Manager
Interested in watching all of our sessions from the April Virtual HITMC Event including How to Harness “Whole Brain” Marketing? Get access here.
You can also register for the June Virtual HITMC Event which will take place on June 23, 2021 from 1:00pm – 3:15pm ET and feature How to Create LinkedIn Ads that Convert, more HITMC Lightning Talks, and Interactive Networking and Table Discussions. Register now.
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