Digital Marketing

Style + Substance – Matter Health + HITMC Webinar Delivers

Last week, we had held the first HITMC webinar team-up with our friends at Matter Health. It was a fantastic event that was both stylish and educational. The video team at Matter Health really upped the ante with high production quality and a studio backdrop for the hosts.

Although we have done a few online events like Virtual HITMC20, we hadn’t yet tried a HITMC webinar. So, when Ryan Lilly, Vice President and Paul Berthiaume, Director of Accounts at Matter Health approached us with the idea of collaborating on a webinar we jumped at the chance.

High quality production

Right from the start, we wanted to make this webinar stand out from the sea of others that we have all be attending/organizing during this pandemic. Luckily, Matter Health had recently completed a new studio at their office and had the in-house talent to produce high quality video.

We also wanted to make the webinar more than a lecture. The team at Matter came up with the idea of getting a few members of the HITMC community on-camera. But rather than just asking them to use their standard webcams, Matter shipped them special equipment with which to record themselves.

The result was a very engaging webinar with smooth video, awesome sound and a few unexpected visuals. This “over-the-shoulder” view of the interviewer with the interviewee on a TV screen was my favorite.

Pivoting key to thriving in this strange time

The webinar was titled “The Permanent Pivot” and was centered around the idea that pivoting away from pre-pandemic marketing tactics was necessary to survive and thrive in these uncertain times. We also wanted to explore the possibility that these pivots, when proven successful, might become permanent.

Lilly and Berthiaume hosted the webinar. Joining them were four talented marketing leaders:

  1. Sarah Bennight, Director of Product Marketing at Stericycle Communication Solutions and 2019 HITMC Marketer of the Year
  2. Lacey Hautzinger, Senior Director of External Communications at HMS
  3. Alexandra Bimonte, Senior Marketing Communications Lead at Modernizing Medicine
  4. Matt DiVenere, Senior Content Speciality at naviHealth

…who all shared how they pivoted their marketing strategies as the pandemic disrupted the well laid plans for 2020.

Prudent Advice

Here are some of the interesting tidbits and prudent advice shared during the webinar.

If you missed the webinar or if you would like to see it again, check out the webinar recording here.

About the author


Colin Hung

Colin Hung is an award-winning Marketing Executive with more than 15yrs of healthcare and HealthIT experience. He co-founded one of the most popular healthcare chats on Twitter, #hcldr and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. Colin’s work has been published in the Journal of the American College of Radiology, American Society for Healthcare Risk Managers, and Infection Control Today. He writes regularly for Healthcare Scene and here at Colin is a member of #pinksock #TheWalkingGallery and is proudly HITMC. His Twitter handle is: @Colin_Hung.

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!