Cold calling is no longer an effective sales or marketing tactic for most B2B Health IT companies. There are far more effective ways to generate leads. However, for companies that...
Is Cold Calling Still Effective for B2B Healthcare Sales?
Are Press Releases Really a Sales Tool?
Press releases are a fantastic asset for both marketing and sales, but should they be considered more of a sales enablement piece or marketing asset? The consensus answer from the...
5 Steps to Help Get Your Sales Enablement Strategy Started TODAY
From small sales teams who are just getting started to larger and more complex organizations, sales enablement has become a strategic commitment with a significant upside. In...
Sales Decks Should be a Collaborative Effort
Sales presentations (aka sales decks) are the most critical sales enablement asset for any company. Yet too often, individual salespeople update and modify the decks themselves –...
Category - Sales
Cold calling is no longer an effective sales or marketing tactic for most B2B Health IT companies. There are far more effective ways to generate leads. However, for companies that lack marketing support and are in an acute need for revenue, cold...
Press releases are a fantastic asset for both marketing and sales, but should they be considered more of a sales enablement piece or marketing asset? The consensus answer from the “Press Release” unconference session held on Day 2 of Virtual HITMC20...
