By some estimates, as much as 55% of the health information found online is inaccurate, misleading or contrary to current medical science. Add to this the amplification of...
The Well – Combatting Misinformation One Article at a Time

By some estimates, as much as 55% of the health information found online is inaccurate, misleading or contrary to current medical science. Add to this the amplification of...
Signature Healthcare used internal and external marketing campaigns to put a focus on patient safety. This multi-year campaign reached a crescendo in 2019 with the formation of...
Note: In case you missed the other 12 Days of #HITMCChristmas, you can start with the first day here along with the story behind #HITMCChristmas or read all 12 days here as they...
Stop Trying to be Amazon Despite the pandemic, the wave of consumerization continues to wash over healthcare. Organizations are still adopting new technologies and processes...
By some estimates, as much as 55% of the health information found online is inaccurate, misleading or contrary to current medical science. Add to this the amplification of misinformation that happens via social media and it is no wonder why...
Signature Healthcare used internal and external marketing campaigns to put a focus on patient safety. This multi-year campaign reached a crescendo in 2019 with the formation of the MA Healthcare Safety & Quality Consortium in collaboration with...
The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!