On 23 March 2020, the team at Healthcare Scene (HITMC’s parent organization) launched a special program, called Pay-HIT-Forward, that was designed to help the Health IT community...
HybridChart First Recipient of Pay-HIT-Forward Package
A COVID-19 Healthcare Marketing Fail
In this unprecedented time many traditional rules and norms of advertising have fallen by the wayside. It’s okay for car companies to run ads that don’t feature a single car or...
Making Things Easy For Your Audience
As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get...
The Math That Changed Everything
I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On...
Category - Marketing to Physicians
On 23 March 2020, the team at Healthcare Scene (HITMC’s parent organization) launched a special program, called Pay-HIT-Forward, that was designed to help the Health IT community. We significantly discounted our four most popular media packages and...
In this unprecedented time many traditional rules and norms of advertising have fallen by the wayside. It’s okay for car companies to run ads that don’t feature a single car or fast-food companies to have an ad without any food. But ads still need...
