As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get...
Making Things Easy For Your Audience
The Math That Changed Everything
I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On...
Twitter, Facebook, LinkedIn or Instagram best for physicians? Dr. Kevin Pho (KevinMD) Answers.
Dr. Kevin Pho has long been a healthcare celebrity on my “must-meet-one-day” list. I have been a fan of his KevinMd.com site for years. I especially enjoy the stories of triumph...
Health System Marketing and the Value of Physician Profiles – #HITMC Twitter Chat Topics
It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, October 4 at Noon ET (9 AM PT). To participate...
Category - Marketing to Physicians
As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get help from the support team? Pay their bill? Sometimes, while we are in...
I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On the podcast, Whitney and I talked about the math behind TAM, but...
