A COVID-19 Healthcare Marketing Fail

In this unprecedented time many traditional rules and norms of advertising have fallen by the wayside. It’s okay for car companies to run ads that don’t feature a single car or...

Making Things Easy For Your Audience

As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get...

The Math That Changed Everything

I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On...

Category - Marketing to Physicians

A COVID-19 Healthcare Marketing Fail

In this unprecedented time many traditional rules and norms of advertising have fallen by the wayside. It’s okay for car companies to run ads that don’t feature a single car or fast-food companies to have an ad without any food. But ads still need...

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Virtual Healthcare and IT Marketing Event  
         

About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!