Day 3 reaffirmed that SHSMD17 was all about giving attendees perspective. However, unlike Day 1 where opening keynote Ceci Connolly spoon fed the audience her insightful...
SHSMD17 – Day 3 – Upping the dose of perspective
SHSMD17 – Day 2 Recap – Keeping it Real
One sign of a good conference is that the day flies by. You wake up, grab a coffee and before you know it the bartender is letting everyone know it’s last call. That was pretty...
SHSMD17 – Day 1 Recap – Time to Think Differently
Although not an official theme for the 2017 Society for Healthcare Strategy & Market Development (SHSMD17), it was difficult not to characterize Day 1 of the event as one in...
Your Audience’s Audience
The following is a guest blog post by Matt Schuchardt, Director of Market Intelligence Solutions Sales at HIMSS Analytics. B2B marketers reaching a B2C market are in a unique...
Category - Marketing to Patients
Day 3 reaffirmed that SHSMD17 was all about giving attendees perspective. However, unlike Day 1 where opening keynote Ceci Connolly spoon fed the audience her insightful healthcare perspective, Day 3’s keynote speakers, Mick Ebeling and Amy Herman...
One sign of a good conference is that the day flies by. You wake up, grab a coffee and before you know it the bartender is letting everyone know it’s last call. That was pretty much my Day 2 experience at SHSMD17. The day started early with a...
HITMC Conference
