Stop Trying to be Amazon

Stop Trying to be Amazon Despite the pandemic, the wave of consumerization continues to wash over healthcare. Organizations are still adopting new technologies and processes...

Category - Marketing to Patients

Stop Trying to be Amazon

Stop Trying to be Amazon Despite the pandemic, the wave of consumerization continues to wash over healthcare. Organizations are still adopting new technologies and processes designed to provide patients with personalized and convenient experiences...

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COVID-19 Is a Time to Build Trust with Patients

At this year’s SHSMD 2020 conference, I had a great time engaging virtually with a number of healthcare marketers.  No doubt everyone was burnt out and worn out.  Although, the time to get together and connect with people was still welcome...

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!