As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get...
Making Things Easy For Your Audience
Suzanne Sawyer Named Senior Vice President and Chief Marketing and Communications Officer for Johns Hopkins Medicine
April 16, 2019 — Johns Hopkins Medicine announced yesterday the appointment of Suzanne Sawyer as senior vice president, chief marketing and communications officer for Johns...
7 Tips for Getting Case Studies
On last week’s monthly #HITMC chat, the community came together to discuss case studies – one of the hardest marketing assets to create and procure. It is not uncommon for case...
SHSMD17 – Day 3 – Upping the dose of perspective
Day 3 reaffirmed that SHSMD17 was all about giving attendees perspective. However, unlike Day 1 where opening keynote Ceci Connolly spoon fed the audience her insightful...
Category - Marketing to Patients
As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get help from the support team? Pay their bill? Sometimes, while we are in...
April 16, 2019 — Johns Hopkins Medicine announced yesterday the appointment of Suzanne Sawyer as senior vice president, chief marketing and communications officer for Johns Hopkins Medicine. She will begin her new role on June 24. Sawyer brings more...
HITMC Conference
