The Swaay.Health Live 2024 event will be held in just a few weeks in Atlanta, GA. The event builds on the 10 year legacy of the HITMC Conference and features a bevy of new session types as well as a track specifically for provider-based healthcare...
Healthcare B2B Marketing
Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings!
Questions are being raised about the value of marketing. What can marketing leaders do? Being a proactive, engaged, and helpful member of the leadership team is a great place to start. Here are tips on how to do just that.
Getting busy executives, clinicians, and internal thought leaders on-camera is hard. The team at Jennings use a unique “Dance Dad Approach” to not only meet the interviewees where they are, but to put them at ease when the cameras start rolling. The...
Here are the top healthcare marketing articles published on Swaay.Health in March 2024.
Account-based marketing (ABM) can be an effective strategy in B2B healthcare. Smart organizations are investing time and effort to include it in their marketing mix. But what is it and does it really have a positive impact given the effort required...