Whether you’re a marketer who is thinking about implementing a marketing automation tool or a marketer who wants to improve how you are currently using your current tool, one...
I consider myself a laggard when it comes to Marketing Automation (MA). In the beginning, I saw MA tools as nothing more than a fancy way to do emails. I remained unconvinced for...
A lot has happened over the past decade in healthcare marketing. We have seen the explosion of marketing technology (MarTech), the rise of social media platforms as a viable...
What three words would you want visitors to your website to use to describe it? This was the question that generated the most interesting responses on the recent #HITMC monthly...
Whether you’re a marketer who is thinking about implementing a marketing automation tool or a marketer who wants to improve how you are currently using your current tool, one thing is for sure, you want to be getting the most value out of it...
I consider myself a laggard when it comes to Marketing Automation (MA). In the beginning, I saw MA tools as nothing more than a fancy way to do emails. I remained unconvinced for a long time. It wasn’t until someone on my team sat down and explained...
