We are excited to announce the details of the Swaay.Health Live 2024 conference (formerly HITMC Annual Conference). Mark your calendars for May 6-9, 2024 in Atlanta! Here’s a sneak peak at what you can expect.
Strategy
In hyper-competitive markets and in difficult economic times, adding an unconventional lead generation strategy to your marketing mix can yield positive results. Here are three B2B healthcare strategies that you can try.
CHRISTUS Health uses data in addition to first-hand stories from end-users to craft more personal, accessible, and reliable digital front door experiences for consumers. Jeff Stewart from CHRISTUS gives a peek at how they do this together with...
Unlock Health has developed an ROI Tool that helps marketers draw a direct line between campaigns and financial outcomes. It eliminates guesswork and produces CFO-defensible metrics. Here’s a preview.
We asked the Swaay.Health community for their opinion on the importance of an organization’s brand. The overwhelming consensus, well executed brands are critical to stand out in the very crowded healthcare market. Here are five excellent comments.
We asked the Swaay.Health community for their opinion on rebranding in healthcare. Everyone responded with “proceed thoughtfully”. Here are three responses with practical suggestions on how to get a healthcare rebrand started the right way.