Consistency, meaningful engagement and highlighting value over features are just a few of the recommendations from the Swaay.Health community for healthcare advertising. Check out these top suggestions to gain an advantage.
Strategy
For Chief Marketing Officers, the role is comparable to that of an orchestra conductor. The pivotal question: What is your conducting style? Jazz, classical, or a harmonious blend of both? Let's delve into this analogy.
According to Cheryl Alden, an accomplished marketing leader and CMO at FinThrive, building and sustaining momentum with your target audience is the key to success. To achieve that, she recommends focusing on your company’s unique brand story and...
What is good leadership? What makes someone a good leader? There is no single answer, but there are principles that when followed, will help you succeed as one.
According to Christine Slocumb, too many health tech companies deprive their marketing department of the resources it needs to succeed. This practice of starvation marketing leads to stunted growth.
Thought leadership is a difficult marketing strategy to start, but once you get going, it can pay big dividends for your organization's brand. Here are three tips to help you get started.